AlphaGraphics National Programs Delivers Brand Consistency, Streamlined Ordering and Consistent Pricing for Franchises
- AlphaGraphics National Programs offers a single enterprise solution for multi-location signage and printing.
- The program gives franchise clients a single point of contact, consolidating the services of multiple vendors into a single partner providing national reach and local execution.
- Advantages offered by AlphaGraphics National Programs include brand consistency, efficiency, cost and time savings.
Franchisors understand the opportunities and challenges that multi-location franchise growth brings. So does AlphaGraphics, which offers high-quality sign fabrication, printing and marketing solutions from more than 240 locations across the United States. AlphaGraphics National Programs acts as a one-stop shop for multi-location signage and printing, which streamlines operations without sacrificing brand consistency, control or creativity.
“AlphaGraphics National Programs is a game changer for franchisors,” says Craig Nolan, AlphaGraphics National Programs director. “Instead of managing numerous vendors and inconsistent execution, franchisors gain a single account manager and an enterprise solution that delivers project management, brand consistency, effortless ordering for franchisees and consistent pricing across the entire network.”
Single Vendor, Multiple Capabilities
Demand for printed marketing material and signage continues to grow, with the global market size estimated at $10 billion and predicted to increase to $15.37 billion by 2034, according to Fortune Business Insights.
Nolan points out that a franchisor might manage four to six different vendors, including print vendors, signage companies, installers, promotions distributors, apparel suppliers and fulfillment companies. But AlphaGraphics is a single partner consolidating all those services while providing national reach and local execution, he says.
AlphaGraphics National Programs works like this: Nolan sets up a single account for each franchise client and coordinates their project needs using the AlphaGraphics network of more than 240 locations nationwide. Each client has a dedicated account manager, as well as access to a customized agEnterprise online portal to provide service and routing of their work to locations around the country, he says. AlphaGraphics National Programs also provides a consistent pricing model no matter where client locations are in the U.S.
Nolan says the key differentiator for AlphaGraphics National Programs is that it combines four capabilities when most competitors offer only one or two. These include:
- The agEnterprise platform provides centralized brand assets, controlled ordering workflows and brand governance.
- A franchise network of more than 240 AlphaGraphics locations nationwide.
- Multiple product categories including printing, signage, project management, promotional products, apparel and marketing collateral.
- Local production plus national consistency, which maintains brand standards, and provides cost savings, consistent pricing and local fulfillment.
Multi-Location Signage and Print Solution
The advantages of a single point of contact and vendor, such as AlphaGraphics National Programs provides, are numerous. They include the following:
Brand consistency: A franchisor engages with a single, dedicated team of print, signage and marketing experts who bring all the franchisor’s branded assets into AlphaGraphics’ agEnterprise custom online storefront.
In addition, AlphaGraphics centers are color certified, which ensures total brand consistency, providing a cohesive look and feel across all client locations and channels.
Efficiency: One account sets a franchisor up with more than 240 AlphaGraphics locations nationwide. Having a single point of contact for planning, pricing and coordination streamlines vendor management and internal workloads for franchisees. A single point of contact also minimizes the chance of miscommunication between different vendors, which can result in confusion, errors and slowdowns.
On-demand access to all branded print, signage and marketing materials enables franchise owners to ramp up more quickly with grand openings and location launches.
Convenience: The franchisor’s customized agEnterprise storefront enables franchisees to easily order on-brand collateral and signage. These self-serve storefronts may be accessed on demand by an unlimited number of users.
Cost-effectiveness: AlphaGraphics National Programs provides consistent pricing across its entire network, avoiding the possibility of regional cost variations and simplifying budget forecasting for multi-location signage and printing. Franchisee orders get routed to the AlphaGraphics center closest to them, saving them time and money on production and delivery.
Increased brand awareness: Streamlined ordering, on-demand access and local fulfillment make it easy, cost-effective and even more advantageous for franchisees to utilize branded print materials and signage for their own local marketing, thereby increasing brand awareness.
Multiple product categories: The franchising community uses AlphaGraphics National Programs for national print, signage, apparel and promotional needs for all of their locations; new, refreshed and seasonal store branding; printing and installations for store buildouts; and trade show needs.
Nationwide coordination: Having a single point of contact enables franchisors to manage and ensure coordinated execution of complex multi-location signage and printing rollouts without disrupting operations.
About AlphaGraphics
Founded in 1970 and franchising since 1979, AlphaGraphics operates in more than 270 centers across six countries, including more than 240 locations in the United States. In 2017, AlphaGraphics became part of the global family of Fortidia, a network of brands specializing in shipping, fulfillment, print and marketing solutions.
To learn more, visit the AlphaGraphics National Programs website.
