McDonald’s gets greener as it progresses toward climate goal

Franchise industry, franchisors, franchisees

Long known for its iconic golden arches, McDonald’s now hopes folks will associate the company with green. The fast-food franchising giant has set a goal of cutting its greenhouse-gas emissions from its 2015 numbers by 36 percent by the year 2030.

During 2020 the company invested in five wind and solar projects that could power 8,000 restaurants, according to McDonald’s finished three power purchase agreements for two wind farms and solar projects that will be built in Illinois, North Carolina, Oklahoma and Ohio. In 2019 the company signed agreements to do wind and solar projects in Texas, the magazine report continued.

The company’s share of the five renewable-energy projects will eliminate about 2.5 million metric tons of greenhouse gases per year; that’s the same as taking 500,000 cars off the road or planting 40 million trees, the report stated.

Jenny McColloch, McDonald’s corporate vice president for sustainability, said the company’s plans represent “a unique opportunity to strengthen climate resiliency with our network of franchisees and supplier partners.”

The five projects will invigorate the local economies where they are being constructed, including 3,400 short-term jobs, 135 long-term operations positions, and about $360 million in tax revenue, according to the QSR magazine report.

One of the new McDonald’s energy-producing sites is situated in Caddo County, Okla., in the southern part of the state. It will have more than 100 wind turbines in place when finished. Those could power about 110,000 homes, according to ALLETE Clean Energy, which entered into the energy sale agreement with McDonald’s. (ALLETE purchased the site from Apex Clean Energy.)

McDonald’s leadership views the Caddo project, which was welcomed by the local community, as instrumental to its climate responsibility efforts. “The Caddo project is an important addition to McDonald’s growing portfolio of renewable energy investments as part of our commitment to climate action,” said Emma Gillespie Cox, manager of North American sustainability for McDonald’s.

The Caddo site should be up and running by the end of next year and will qualify for the safe-harbor provision of federal renewable energy production tax credits.

In another of its climate initiatives this year, McDonald’s completed its first net-zero energy restaurant. This 8,000-square-foot-restaurant near Disney’s All-Star Resorts in Orlando is designed to generate enough renewable energy on-site to meet all of its needs, reported in July.

Besides generating its own power, the restaurant incorporates energy-stingy features such as refrigerators, freezers and burger cookers that go on standby when fewer customers are coming into the restaurant, according to The net-zero restaurant will continually test various innovations to decrease energy demands and water needs.

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Mary Vinnedge is an award-winning writer who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. A seasoned journalist, Mary covers the latest franchising news in her role as staff writer for FranchiseWire.
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