MADabolic Inks Deal to Open in Charlottesville

Premier Strength and Conditioning Brand Announces Agreement for Second Virginia Location

MADabolic, the first and only strength-driven interval training franchise announces its agreement to bring it back to Charlottesville. The studio will be locally owned and operated by husband and wife, Todd and Kirsten Lorenger.

Founded in Charlotte, N.C. by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic’s strength-focused concept attracts high-achieving individuals defined by their disciplined nature.

“A few years ago, we decided to leave Charlottesville until we found the right franchise partners. We are excited to return with new, dynamic and focused owners. We’ve known Todd and Kirsten since the beginning in Charlottesville. They are great people, plain and simple,” said Brandon Cullen, Co-Founder of MADabolic.

Each 50-minute class includes a description of the workout, demonstration of each movement, and structured warmup to match the demands of the workout.

“The MADabolic concept is unlike any other option. Fitness remains an integral part of our lives. We are former athletes who value the same intense training, that we did in our playing days,” said Kirsten. “After experiencing MADabolic ourselves, we knew it was special. We needed to bring it back to Charlottesville.”

The signed agreement in Charlottesville comes as MADabolic continues to strengthen through franchising in key markets across the United States, including Arlington, Asheville, Atlanta, Austin, Charlotte, D.C., Greenville and Raleigh.

For more information about the MADabolic franchise opportunity, visit

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