3 Ways Franchises Can Use Loyalty Programs and Social Media to Increase Sales!
Today we live in a much more competitive business world than the one we used to know. Staying relevant and up to date might be a struggle for some franchise businesses especially when it comes to social media.
Using platforms such as Facebook or Twitter is now the most important way to help a business grow and create revenue, but how exactly?
1 Share pictures and other content so that the business can appeal to customers.
That’s right, one of the great benefits that the majority of social media platforms offer us is the ability to post and share images with other people. Restaurant owners are able to share mouth-watering pictures with their followers that will make them desire the restaurant’s best dish. The same goes for any other business.
Thanks to the success of social media platforms such as Instagram, Snapchat and Pinterest we know that great images captivate people and lead them to share that same content making it a great way to create an organic following for the company hence making it stand out among competitors. Sharing images is the best way to get across to an audience since it gives them a visual that can easily stay in their mind.
2 It allows businesses to become aware of their flaws.
This is something companies rarely see as something positive. Another benefit of being active on social media is that users review and critique businesses, this helps us learn where a business needs to improve in order to provide a better service. Even though this might not lead to an immediate boost of sales for a company, it will sure help the business become aware of their flaws and work on them making it possible for customers to keep coming back thanks to the improved service.
3 A person who uses loyalty points is worth more than regular customers.
Using social media to promote loyalty programs is something businesses should be doing constantly on all of their platforms. It is said that offering loyalty programs can increase repeat shopper annual visits by up to 20 percent according to Shopify.com.
Another sort of loyalty program that may be used on customers is the check-in feature on many social media platforms. Encouraging customers to check-in at a business location by providing a discount is a great way to create loyal customers and get seen on a large scale through social media channels that could inspire future customers to use the business’s service.
In conclusion, social media and loyalty programs are not going away any time soon. These three simple tips can help franchisees and franchisors jump start their social media and loyalty program strategies.
Andre Kay is CEO and chief marketing officer of Sociallybuzz, which exists to help franchise owners grow their business using social media. By helping them reach relevant customers, build customer loyalty, mange reputation and increase revenue. We protect relationship with their customer, create effective campaigns, manage their social channels and online reputation 24/7.
Read the company’s blog (http://sociallybuzz.wordpress.com/), follow it on Twitter and “like” its Facebook page.