Web hosting is simply a home for your website’s files, information, and content. All the things creating your website are stored on another computer, a host, thus comes the name web hosting. You need to ask a few questions when choosing a web host. For example, what’s the downtime like, their ability to scale and if they offer backup, and how far back does backup go. Here are a few reasons why it is important to have a reliable host for your business.
It Protects You Against Potential Loss of Revenue
There are various advantages to web hosting but one main advantage would be that it helps you reduce downtime. For most businesses, especially e-commerce businesses and online shopping websites, downtime results in a major reduction in revenues and frequent downtime may result in huge losses. By choosing a reliable and good web host, you protect your business against major losses of revenue. A great web host will ensure help reduce technical issues as much as possible and in turn reduce the chances of your website going offline. Clients can get frustrated and dislike your business because of the slow loading time. Good website hosts ensure that your website has a fast load time which improves customer experience which will protect you against loss of revenues.
It Protects Your Search Ranking
One very important service that some may neglect to care for is search ranking. Search ranking is a term that refers to the spot that your website’s URL takes in the results that show up on search engines when a specific keyword or phrase is searched for. If your website experiences frequent downtimes and clients aren’t able to reach it, your search ranking will suffer. This means that your URL will not appear on top of the search results anymore, and a smaller number of people will get to see your website which will result in you getting lower revenues. However, the experts at e-innovate.co.uk assure you that a good and reliable host will lower your downtime and keep your search ranking very high. Even if your website doesn’t experience frequent downtimes, slow loading time can also affect your search ranking. This all means that it is very important to have a reliable host. Another variable that can affect your search ranking would be the location of your server.
The idea of the worldwide web makes you believe that you can host your website anywhere in the world, but search engines actually take into consideration your IP address as a factor for ranking. It is best to host your website nearby where it operates to ensure that you can get higher rankings.
You Will Guarantee Better Protection and Security
There’s nothing that will make you completely protected from hackers or viruses. You can only hope for high security that will make it hard for viruses and hackers to gain access to your computers and have a host that will get alarmed when they notice someone trying to get access to you or your files. Choosing a reliable host will ensure that you have good technical support that will go a long way in protecting your files. A great host will make sure there’s a backup for all your data to make sure that if any security issue occurs, you don’t lose all your files and content and that you will be able to restore them.
It Gives You Access to Different Types of Hosting
Web hosting is getting your files stored on a remote computer that is owned by a reliable host. There are different types of hosting. The first one has shared hosting which means that your files live in a computer where other files live. The second type is dedicated web hosting which means that the computer where your files live doesn’t contain any other files and only has yours. Cloud computing is the better option as it has no downtime. It is made of many physical web servers that scale automatically to handle increased traffic and when one fails, another server takes its place making it more reliable. A great host will give you access to all the previously mentioned types and recommend to you the most suitable type for your case.
There are many web hosts out there claiming to be as good as you want but they might not offer many of the previous services. This makes them very unreliable hosts. You need to ensure that whatever host you choose will provide you with all these essential services. You need to look for good feedback before choosing a host.