How Floor Coverings International Elevates Franchisee Success

Floor Coverings International franchise

The Mobile Flooring Franchise Offers Year-Round Support and a Winning Culture

Floor Coverings International is almost as famous for its franchisee support as it is for its mobile flooring showrooms and customer service. “The support literally never stops,” says Albert Hermans, the company’s vice president of franchise development.

Before launch, Floor Coverings International’s 260-and-counting franchisees benefited from at least 45 days of boot camp plus two weeks of field training. Then 90 days post-launch, every franchisee undergoes “flight training,” which is designed to fine-tune skills in any areas as needed.

After that, franchisees participate in weekly meetings with corporate staffers to explore key performance indicators (KPIs) in order to gauge progress and discuss tactics for improvement. Each franchisee receives advice from an operations coach as well as peer-to-peer training in which the brand’s franchisees can compare notes and brainstorm.

Year-Round Gatherings

Franchisees also benefit from attending Floor Coverings International’s annual conference, which presents innovations, best practices and opportunities for networking. A summer sales session along with regional meetings and trainings round out the once-a-year gatherings.

The brand earns bonus points for self-help available through Floor Coverings International’s well-stocked library. Automated digital marketing programs boosts exposure for franchisees. The franchise has 23 regional marketing co-operatives that are leading efforts to capture market share through television, radio and more. In addition, franchisees benefit from direct-to-manufacturer buying power that very few flooring companies offer. “Our pricing for materials is on par with the biggest names,” Hermans says.

Integral to Floor Coverings International’s business model is that franchisees visit customers’ homes with more than 3,000 flooring options to meet virtually any need. “We prioritize ease and convenience for our customers. They don’t have to go to a big-box store and hope to get waited on,” Hermans says. “We provide the No. 1-rated customer experience. We’re not happy until they’re happy.”

Hermans says 35-year-old Floor Coverings International is still growing its North American footprint and has more than 800 open territories. “The ideal franchisee is someone who has hired and fired, who likes building teams, and who wants a business where they’re not stuck inside four walls all day.”

The culture is work hard, take accountability, play hard, create connections and be competitive.

Culture and Core Values

Floor Coverings International franchise

Franchisees should also embrace Floor Covering International’s culture and core values, of course. “The culture is work hard, take accountability, play hard, create connections and be competitive,” Hermans says. “And our core values are respect the individual, deliver what you promise, practice continuous improvement, have pride in what you do, engage in the community and make it fun!” He adds franchise consultants will appreciate that “our franchise development team has over 100 years of experience. It’s a low-overhead opportunity for entrepreneurs who enjoy helping homeowners with remodeling projects.”

Five Fun Facts

Albert Hermans, vice president of franchise development for Floor Coverings International, reveals five surprising, impressive details about the brand.

1.Top-Rated: Floor Coverings International is the No. 1-rated flooring company in North America. During the last 12 months, the company notched an 87 net promoter score (NPS), a ranking of customer loyalty, satisfaction and enthusiasm.
2. Backed By Respected Leaders: Floor Coverings International is owned by a $2 billion-plus publicly traded company that also owns California Closets, CertaPro Painters and Paul Davis Restoration.
3. Lucrative Business: The top half of Floor Covering International’s franchisees average over $1.8 million in annual sales.
4. Booming Industry: The flooring industry rakes in more than $100 billion annually, but the top 50 flooring companies barely make up a 10% market share. “That translates to easy growth for our franchisees,” Hermans says.
5. Female-Friendly: Almost 40% of owners are women.

For more information about the Floor Coverings International franchise, visit

Booming Flooring Market

Floor Coverings International franchisees benefit from a booming market. The global flooring market is expected to grow to $517.74 billion in 2028, according to Fortune Business Insights.

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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