Daily, successful restoration companies generate water damage leads. But if your company is lacking success, it can be traced to inferior leads. That is why you should be sure you are buying quality leads that will convert easily. This article provides you with tips to follow when you are looking for how to easily get more water damage leads.
Before you go ahead with getting more water damage leads, you should know the difference between exclusive and non-exclusive leads. There are a limited number of lead generation companies that have these types of restoration leads for sale. These types are mostly sold on a lead pricing basis on a pay per call. These types of leads are usually more expensive than non-exclusive leads and you can easily visit RestorationBoost.com to get your hands on them. However, many people feel that it is worth the investment because exclusive has a higher conversion rate. The cost of water or flood restorations leads depends on the demographics you are targeting or your area. And note that the more you agree to pay per lead, the higher the chance your lead generation company is to generate the leads you purchase from them.
Non-Exclusive: The non-exclusive leads are mostly formed submissions that get texted to you or emailed to you. They are usually less expensive and they have a lower conversion rate, and that’s because you are competing with other companies and one of them may convert the lead first. You might end up spending the same amount of money you spend on exclusive leads when you land a paying client from non-exclusive. If you choose to buy the non-exclusive lead, make sure you call the customer as soon as you can to improve conversation rates and be able to attend to the sensitive nature of some restoration requests.
Usually, the more qualified a water damage lead is, the more expensive they tend to be. Examples of some qualifications most of the exclusive lead generation companies will offer are: It has to be in your provided area, new callers will only be charged for once and it must be the general service you said you provide. You can also ask if they can add any more qualifications that might be important to your business. But if they can’t, you do not have to worry. Since the leads are priced according to their usual market value and the likelihood of conversation, so it shouldn’t be a problem.
There are times when you might need to pause your leads. There are many reasons why you might need to pause it, one of which would be if your service area is experiencing a large flood, and then our phone starts ringing with more water damage than you can handle. Lead generation companies all have different policies on pausing, this is why you should know about the service you are using or the company’s policy.
Many lead generation services tend to use generic branding on their advertising and marketing materials. These companies do this for many reasons. Some of the reasons are for it to offer them the flexibility of selling leads to other interested companies, and also so people cannot go to your website and call them with a number that can’t be tracked.
The water damage lead generation companies do not perform magic to generate leads, they simply go out and promote your services in different ways. Here are some ways you can promote your services.
- New Lead Sources: If the lead generation service is active on advertising and marketing sources that you are not currently, then it is a big bonus. These can help put your business or company above the competition because many are currently not active.
- Affiliate Networks: Affiliates are individuals or companies that are separate from the lead generation service you can hire. They go out and generate leads using different traffic sources.
- Internal Lead Generation: This method is generally easier for the company. It helps to have quality control and they often lead to higher quality calls.
These tips can help you easily get more water damage leads and how to select good per pay lead water damage restoration companies that will help your business generate more revenue. Most of these companies will allow you to give their leads a try, even without a long-term commitment. So it is not a big deal to give them a try.