Shirin Behzadi, CEO of Home Franchise Concepts (HFC), the largest family of direct-to-consumer brands in the home improvement space, has received the Entrepreneur Of The Year® 2018 Award in the Direct to Consumer category in Orange County.
Considered the world’s most prestigious business honor for entrepreneurs, the Entrepreneur Of The Year Award recognizes inspirational business leaders excelling in innovation, financial performance and personal commitment to their businesses and communities. Behzadi was selected after completing a series of in-person interviews evaluated by an independent panel of judges.
HFC is the franchisor of the Budget Blinds, Tailored Living and Concrete Craft brands, supported by more than 1,400 franchise territories operating in 10,000 cities in the U.S., Canada and Mexico
The award comes during a season of professional recognition for Behzadi including nomination to the Orange County Business Journal “OCBJ 500,” selection as a presenter at the Franchise Times Finance and Growth Conference and the subject of a May 2018 cover profile in Franchise Times magazine.
Under Behzadi’s direction, HFC is on track to reach $700 million in sales in 2018, up from $600 million last year and a 71-percent increase in systemwide sales since 2015.
Behzadi relocated the company in May to new offices in Irvine, Calif., with double the space for interactive product displays and training, education and support facilities for the company’s growing base of franchisees and employees.
For more information, visit homefranchiseconcepts.com.