Rogers Brings Two Decades of Marketing Experience to the Role
Frios Gourmet Pops, a mobile franchisor that sells gourmet ice cream pops, added Jennifer Rogers as Chief Marketing Officer (CMO). In her new role, Rogers will develop and execute Frios’ marketing initiatives to help grow the brand. She brings two decades of experience to the role, working in executive marketing and brand management roles in established and emerging brands.
“I am thrilled to join Frios Gourmet Pops and to be part of such a dynamic and innovative company. I look forward to working with the talented home office team and franchise owners at Frios,” Rogers said.
Since trying the brand’s blueberry cheesecake pop, she knew that Frios was something special. She started following the company and fell in love with its culture and branding. Rogers looks forward to bringing joy to Frios’ customers. In her view, Frios is more than just popsicles; it’s an experience.
In order to stay competitive, Frios cannot be stagnant and must be innovative, Rogers said. “We have a lot of room for growth and are setting a foundation that will allow our brand to scale while continuing to support our franchisees.”
Frios’ leadership team is thrilled to have Rogers on board. “Jen’s impressive track record and passion for building brands in the franchising industry make her the ideal person to lead our marketing efforts,” said Cliff Kennedy, CEO of Frios Gourmet Pops. “As we continue to inch closer to 100 territories and spread happiness across the U.S. in our tie-dye wrapped Sweet Rides, Jen’s experience with growing brands and supporting franchise owners is exactly what we need now.”
Rogers grew up with parents who were entrepreneurs and franchise owners. Of all the businesses they ran, their real estate franchise allowed them to grow and scale while maintaining a work-life balance. Rogers didn’t fully understand the impact franchising could make until she joined Snapology as director of marketing. Her favorite aspect of the industry is the collaborative community.
Making it in Franchising
For entrepreneurs looking to enter franchising, Rogers suggests doing something that will make them happy. She added that although owning a franchise sets entrepreneurs up for success, it’s still important to find a brand that’s an ideal fit.
To Rogers, franchisors can improve their marketing initiatives by focusing on location marketing. “Helping franchisees tap into grassroots marketing will help them become a part of the community and build loyal fans.”
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