The New Marketing and Communications VP is a Longtime Fan of the Breakfast Franchise
Eggs Up Grill, an emerging breakfast franchise, has tapped Chrissy McKinney as vice president of marketing and communications. She leads Eggs Up Grill’s marketing strategy and execution, product development, consumer insights, public relations and franchise development marketing.
A frequent guest and fan of Eggs Up Grill, McKinney said she was attracted to the emerging franchise because of its huge growth potential and her passion for the breakfast segment. She added that she looks forward to working with the brand’s leadership team and utilizing her national marketing experience to assist franchise partners succeed.
CEO Ricky Richardson said he is thrilled to have McKinney in this role. “Our winning position in the better breakfast category continues to attract superior talents like Chrissy McKinney, who has spent the last 20-plus years executing national and local marketing plans with a high-energy, results-driven approach that is directly in line with our brand culture and our rapid growth plans,” Richardson said.
To stay ahead of the competition, McKinney said the breakfast franchise will focus on brand-wide messaging, digital initiatives and menu innovation. “Our franchise partners know their customers and live in and around the neighborhoods they serve. Local marketing strategies that include partnering with schools, supporting organizations and being a great partner to the community are core to our brand’s growth and success.”
A Career in Restaurant Franchising
McKinney has been in the restaurant industry since she was 17 and said she can’t imagine doing anything else. She began her career in franchising at the independent marketing firm Moroch Partners, where she spent 10 years working on the McDonald’s account. She most recently served as senior director of marketing strategy for Denny’s.
She said her favorite part of the restaurant industry is working with a team to potentially make someone’s day with a great meal. “If the guest leaves with a smile, we’ve done our job.”
McKinney expressed confidence in the future of restaurant franchising and breakfast concepts. “By supporting our franchise partners, we’re growing an important small business owner in their community, and the power of franchising really brings that dream to life,” she said.
Outside of work, she loves traveling and spending time with her three children.
About Eggs Up Grill
Eggs Up Grill is known for its friendly service and great food. Since its founding in 1997, the emerging breakfast concept has expanded to locations across the Carolinas, Georgia, Florida, Virginia, Tennessee, Alabama, Texas and Mississippi.
