Together We Can Do Amazing Things

In the July issue of Franchising USA Magazine, DirectBuy’s CEO, Mike Bornhorst said, “the future is bright, thanks to a changing culture 100 percent focused on customers with our best days ahead”.

Founded in 1971, DirectBuy’s goal was to unite the buying power of consumers throughout North America, and provide its members with a way to significantly increase their individual purchasing power. Since then, the company has provided hundreds of thousands of consumer’s unparalleled ways to save as they shop for virtually everything for in and around their homes – furnishings, home improvement, flooring, entertainment, outdoor products, accessories, and more.

Well established as the premiere franchise-based buying club, DirectBuy has experienced continuous growth for over four decades. They help families buy the smartest and most efficient way possible, by-passing traditional retail channel markup, by purchasing from a selection of over one million products and services, direct from name brand manufacturers or their authorized suppliers.

Consistently ranked by Entrepreneur magazine among the best in their category, and close behind leading retailers like Home Depot and Lowes in Home Improvement, DirectBuy was ranked fourth in the Top 100 Home Improvement Retailers in the kitchen and bath cabinet area. This unique buying model, available only to its members, creates an outstanding business opportunity for DirectBuy franchisees.

Under new leadership, DirectBuy is transitioning to an even more customer-centric business, focusing on providing service, selection and value that enhance members’ lifestyles. The company’s new CEO, Mike Bornhorst, and his management team have developed a strategy focused on improving members’ experiences using his extensive experience in service oriented businesses – having held executive level positions with ADT Security and Culligan Water – both recognized for their industry leading customer service.

Delivering on the company’s strong value proposition is a dedicated network of DirectBuy Columbia MD Owners- Winners of the Club of the Year 2014 franchisees that help members achieve significant savings across a wide variety of products and merchandise. “At our core, we are a franchise organization made up of passionate owners and operators dedicated to inspiring our members,” said Bornhorst.

Franchisees can expect ongoing support with DirectBuy’s quality training programs and continuous marketing and sales support. The company’s new tagline – “Together, we can do amazing things.” – focuses on the partnership that DirectBuy strives for with its franchisees and members.

Franchisees, like the owners of the Long Island NY club (pictured left), retiring after 24 years with the DirectBuy family and currently selling their club, leave a bittersweet feeling in the entire franchise network and corporate office. As well respected, successful club owners since opening their doors, together with their loyal staff, they have accomplished every goal they set out to achieve, also earning countless awards and recognition, including the coveted “Club of the Year” awards for both sales and service numerous times. In addition, they have helped fellow club owners with their tireless efforts as members of the network’s various Task Forces, and much more.

In announcing their retirement, Long Island club Owners shared this message with their colleagues:
“It’s been an honor and a privilege to have been part of this wonderful company for over 24 years. We fell in love with the brilliant and simple concept of buying direct when we first became members in 1989. We have since enjoyed watching the company grow, add new vendors, and become the shopping powerhouse it is today. We have loved sharing the DirectBuy story with thousands of people in our community. Seeing our members use the club and transform their lives is a constant source of joy.

“We treasure the lasting friendships we have forged with the people of DirectBuy across the U.S. and Canada. We want to thank our fantastic staff who have stayed loyal to our club and our members for so many years. You are the best of the best. We are so grateful to have been a part of this great company; it has truly changed our lives. We wish you all much success in the years ahead. Together you can do amazing things!”

Like the Long Island franchisees, many club owners have been part of DirectBuy for much of the company’s history, and possess a level of passion that comes only with a strong belief in the company and a genuine desire to help others. For many, it’s a family business.

That passion is built through ongoing training and recognition given to franchisees and their staff at the company’s annual conferences held at exciting North American locations. These events, consisting of awards, education, celebration, and team building sessions are always informative, energizing, and motivating. In fact, for the 800 attendees at DirectBuy’s 2014 Conference in Orlando, FL, it was truly inspiring to witness the owners and staff of DirectBuy of Columbia, MD, take home DirectBuy’s most prestigious honor, the “Club of the Year” award.

Ranked as the Number-One Sales Club of the Year, an award based on membership sales production, the Columbia MD club (pictured left and main image above) also earned the company’s Number-Four Service Club of the Year position, based on a Service Index Rating and individual staff accomplishments.

The franchisees and staff of DirectBuy’s Columbia MD have been striving for Club of the Year honors for over a decade, setting their sights high for personal achievements and team accolades at past Conferences over the years. Previously, in 2013, they took home honors as the Number-One Service Club of the Year.

To be “Club of the Year”, franchisees must demonstrate excellence in customer service, business operations, and membership sales. For over 10 years, the Columbia location consistently displayed unbridled enthusiasm and dedication to helping families through DirectBuy. Their keys to success include Integrity, Building Strong Relationships, Teamwork, Preparation, and Leadership.

If you seek a rewarding career in a unique industry where you can truly impact the lives of those in your community, now could be the right time to look into becoming a DirectBuy franchisee. With desirable, established market opportunities available throughout North America, you can join a network of dedicated club owners that are focused on enhancing the lifestyles of their members.

To obtain more information about DirectBuy franchising opportunities, please visit our franchise website –

Previous ArticleNext Article
Send this to a friend