Curt Fisher Joins Directbuy

Curt Fisher joins DirectBuy, the membership-based buying club that allows consumers to purchase lifestyle products from manufacturers and suppliers without hidden retail markup, as its new vice president of sales. Fisher will oversee the direction and management of internal sales development, the building of new sales channels, and the expansion of the company’s marketplace reach.

As an accomplished sales management professional, he brings more than 20 years of leadership experience and achievement
in customer relationships management in Fortune 500 companies. For the past three years, Fisher served as the Chicago area
General Manager of Goodman Manufacturing, the largest residential HVAC manufacturer in the United States. While in this position, he built and managed a startup distribution operation that grew 30 percent each year over. His areas of expertise include sales strategy, sales management, budget management and profit and loss (P&L).

Fisher joins a new DirectBuy leadership team led by CEO Mike Bornhorst and CMO Curt Hilliard. Together, they are actively executing a new set of standards and policies to strengthen the brand, adopt more transparent business practices, and
become an easier company to do business with overall.

For more information on DirectBuy’s service, selection and value, visit

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