Conscious Capital Growth Acquires Majority Stake in Patrice & Associates

Conscious Capital Growth Acquires Majority Stake in Patrice & Associates

Franchise Places Managers and Executives in Hospitality, Food, and Beverage Jobs

After taking a majority stake in Patrice & Associates, Conscious Capital Growth has plans to boost the development of the franchise. The Patrice & Associates franchise has for 33 years been a leader in hospitality staffing and recruiting, and also is a major player in the $6 trillion food and beverage industry, according to a news release from Conscious Capital Growth. 

Impressed by Patrice & Associates’ successful history, the leadership team at Conscious Capital Growth sees the franchise as an excellent investment – particularly because its staffing and recruiting support the popular remote-work trend. Patrice & Associates’ collaborative culture also appealed to the leaders at Conscious Capital Growth.

Outlook from Conscious Capital Growth

Heather Elrod, managing partner at Conscious Capital Growth, praised the Patrice & Associates franchise as being composed of “fantastic people who put the franchisees, the client companies and the candidates first. Their client and candidate testimonials, along with their growth trends, show it,” Elrod said. “They are part of the $772 billion global human resources and recruitment market, and are expanding their industry reach with great success.”

Christo Demetriades, a partner at Conscious Capital Growth with significant experience in these employment sectors, said, “Staffing at all levels in these industries is a continual hurdle for growth. You’re either doing your best to fill vacant positions or working to improve the quality of the talent you have. It never ends. That’s why Patrice & Associates is such a fantastic opportunity for staffing professionals who want to be in this business and for our investors.”

About Patrice & Associates

Patrice & Associates CEO Brian Miller said the franchise’s managerial and executive staffing services have long been used by U.S. and Canadian country clubs, hotels, resorts, restaurants, retailers and suppliers such as bakeries, beverage/spirit companies and caterers. “We’ve extended into recession-resistant sectors of the industry, including hospitals, colleges, stadiums, universities, assisted-living facilities, grocery stores, manufacturing plants, convenience stores, technology companies and other service-based companies and retailers.” 

Franchise founder Patrice Rice said that “from day one, we have focused on franchisee success. That has grown into a stable of corporate accounts and open-position requisitions. When new franchisees come on board, we have work we can send their way immediately through our unique shared database. Ours is a culture of community where we all help each other be successful.”

Patrice & Associates has almost 200 franchisees around the United States. The company has built a database of more than 500,000 candidates and vacant positions, which gives franchisees an instant head start toward success. 

Continued Franchise Growth

Conscious Capital Growth plans to assist with Patrice & Associates’ franchise development, business intelligence, marketing, recruiting, sales and training to maximize market share in the franchise’s main industries and to expand into related economic fields. Headquartered in Scottsdale, Ariz., Conscious Capital Growth acquires and then grows franchises. The investment firm has achieved success within the beauty, consumer package goods and retail, education, food and beverage, pet, services and wellness arenas, according to the company’s news release.  

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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