Through an industry-first licensing agreement with Google, a co-marketing agreement with Google Adwords, and a comprehensive licensing agreement with Videolicious, the C21 Social Xchange combines a comprehensive social media marketing, communications and advertising tool suite for CENTURY 21® System professionals.
“The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence,” said Bev Thorne, Chief Marketing Officer, Century 21 Real Estate LLC.
“Real estate is a people business, and today many business relationships begin online. CENTURY 21® agents are the only real estate professionals to benefit from such a partnership with Google, a recognized leader in relationship marketing.”
The agreements with Google provide Century 21 sales associates in the U.S. with a license for Google’s social tools, and a special program to help them get started on Google Adwords Express. In addition, Century 21 System members in the U.S. will have access to an enterprise level license with Videolicious. The Videolicious mobile app empowers all Century 21 System members to create professional-quality video productions and post to YouTube in seconds.
“The power of video marketing cannot be overstated,” said Matt Singer, co-founder, Videolicious. “Through this agreement, Century 21 sales associates may now leverage that power to enhance their online marketing and drive more business opportunities.”
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