Linton Applies Experience as a Marketing Pro and Former Client
Perspire Sauna Studio, which specializes in full spectrum infrared sauna and red-light therapy, has appointed Caroline Linton chief marketing officer. She is responsible for spearheading brand strategy, integrated marketing, consumer growth and franchise development marketing.
Linton’s experience includes leading marketing efforts at multi-unit wellness brands such as Pure Barre and STRIDE Fitness, where she said she learned to scale marketing without losing authenticity. “That experience of helping to build fitness-minded communities directly applies to the work I’m doing at Perspire to expand a community focused on simple and effective wellness rituals.”
She said she looks forward to helping Perspire grow and become an integral part of clients’ everyday wellness routines. “Infrared sauna, red-light and contrast therapy aren’t trends; they are foundational tools for stress management, recovery and longevity. From a marketing perspective, it’s incredibly energizing to lead a brand that genuinely improves how people feel, while also supporting franchisees as they grow meaningful businesses in their communities.”
Experiencing Perspire as a Client
Linton discovered Perspire during recovery from a tear in the anterior cruciate ligament (ACL) that she suffered as a Division I volleyball player at the University of California, Irvine. “I was already in physical therapy and focusing on strength and mobility training, but I was searching for additional ways to accelerate healing and reduce inflammation. The brand’s science-backed approach to wellness left a lasting impression.”
She said her experience as an elite volleyball player also contributed to her work ethic. “Competing at that level taught me the importance of preparation, consistency and recovery, which are principles I now apply to marketing and scaling brands. Marketing will keep Perspire competitive by clearly communicating the science, building trust through education and consistently reinforcing Perspire as a premium but still approachable wellness offering.”
Lee Braun, founder and CEO of Perspire Sauna Studio, said Linton’s experience as a franchise marketing pro and as a former Perspire client serves her well in the role. “As demand for recovery, stress relief and longevity continues to surge, Caroline will help more people discover how simple, science-backed rituals fit into everyday life,” Braun said.
Data-Driven Brand Growth
Linton stressed that franchisors should have a deep understanding of brand demographics and the importance of data-driven analysis to determine customer lifetime value and brand sentiment. “With all of the data and analysis, franchisors can elevate their marketing initiatives by strong storytelling, connecting with their target consumer and providing a strong local studio marketing toolkit for the franchisees.”
About Perspire Sauna Studio
Perspire Sauna Studio is a science-based, technology-driven wellness franchise looking to make the infrared sauna experience accessible to all. The wellness brand has awarded more than 250 franchise licenses, with almost 100 open studios.
