Blink Fitness, a premium-quality, value-based fitness concept, has announced a focused franchise initiative targeting key U.S. markets. The strategy hones in on six attractive regions, including Charlotte, Dallas-Fort Worth, Phoenix, Raleigh, Las Vegas and Kansas City.
The announcement comes on the heels of a 20-unit franchise development agreement in the greater Sacramento area with Yadav Enterprises, Inc. and its president and founder Anil Yadav. Yadav Enterprises, Inc. operates more than 350 restaurants covering six brands. Yadav identified Blink as a strategic and proven franchise business to diversify his portfolio and enter the compelling fitness sector.
“The wind is at our back. We are in a fantastic position to be aggressive with our franchise growth strategy as we are attracting talented franchisee groups such as Anil’s Yadav Enterprises, Inc.,” said Todd Magazine, CEO of Blink Fitness. “Blink has carved out its place in affordable fitness as a brand that endears members with its all-inclusive Every Body HappyTM vibe and elevated member experience.”
The brand currently has more than 100 locations open or in development and has plans for more than 300 company- and franchise-owned Blink gyms in the next three years. With the recent Sacramento deal, Blink has signed multi-unit agreements in 10 states.
Blink’s franchisees benefit from hands-on operational insights from the brand’s 80 company-owned locations open today. Additionally, the scale of Blink’s company-owned footprint allows it to pilot initiatives in various markets, rolling out only proven processes to franchisees.
For more information on Blink’s franchising opportunity, visit www.blinkfranchising.com