Toenies Assumes Expanded Role as Vice President of Franchise Development
BELFOR Franchise Group, a global residential and commercial services franchisor, has promoted Beth Toenies to an expanded role as vice president of franchise development. She now leads the operational strategy of BELFOR Franchise Group’s portfolio of brands, including 1-800-BOARDUP, 1-800 WATER DAMAGE, Blue Kangaroo Packoutz and DUCTZ. While serving in this expanded capacity within BELFOR Franchise Group, Toenies continues to serve as chief operating officer of 1-800-BOARDUP, a disaster recovery brand that specializes in securing properties and providing critical resources to disaster victims.
Toenies said she was attracted to 1-800-BOARDUP because its mission and reputation resonated with her. “I wanted to be a part of something that made the world a little bit better for others. It’s not just about fixing buildings — it’s about helping people get their lives back after a disaster. Since I came on board as national marketing director in 2014, the company has scaled more than ever before. We adopted new technology, developed new processes, expanded what we offer and have gotten even more collaborative, while still holding onto that caring culture that makes our company so special.”
Toenies said she is focused on driving growth while fostering strong relationships with franchise owners. “There’s incredible potential to expand BELFOR’s impact in the communities we serve, and I’m eager to collaborate with our talented teams locally to make that vision a reality.”
She said BELFOR’s emphasis on using smarter tools, building shared services programs and giving franchise owners everything they need to succeed will ensure its continued growth. “We want to set the standard for what great service looks like in this industry.”
Doug Smith, senior vice president of franchise development at BELFOR Franchise Group, said Toenies is a valued member of the leadership team. “Her expertise in operations, sales and strategic planning will make her an invaluable partner to our development team and franchise prospects as we continue to expand and strengthen our brands,” Smith said.
When she isn’t working, Toenies loves spending time with her active-duty Navy spouse and their two kids, and advocating in their community for one of the children who has special needs.
Her accomplishments include graduating with honors from Asbury University with a degree in journalism and being honored in 2022 by Armed Forces Insurance as the Naval Air Station Jacksonville [Florida] Military Spouse of the Year.
About BELFOR Franchise Group
BELFOR Franchise Group provides opportunities to investors across home services, commercial cleaning and restoration industries. The company’s franchise brands include 1-800-BOARDUP, 1-800 WATER DAMAGE, Blue Kangaroo Packoutz, Chem-Dry Carpet & Upholstery Cleaning, Clear Pest Pros, COOL-BINZ, DUCTZ, Helpful Heroes, HOODZ, JUNKCO+, N-Hance Wood Refinishing, The Patch Boys, redbox+ Dumpsters, WINMAR and Z PLUMBERZ.
