How TMO Turbo Helps Franchises Convert Leads to Loyal Customers
Leads are the lifeblood of growth and success in any business. However, converting leads to loyal customers can be a challenge. One of the biggest hurdles for many business owners is following up. But it doesn’t have to be that hard, says Steven Hudspeth, CEO of TMO Turbo.
As a franchisee of a well-known painting brand, Hudspeth knows the struggles of lead follow-up firsthand. “Following up on leads is something that always slipped through the cracks for me,” he says. “This is a common issue for franchise business owners,” he says.
To improve his business and offer a valuable service to other franchisors and franchisees, he teamed up with software engineer Eric Gesinski to develop TMO Turbo, a software solution that fully automates lead follow-up.
Although Hudspeth and Gesinski don’t refer to TMO Turbo as a CRM system, it can do everything a CRM system does, plus much more. It calls clients automatically, books appointments, creates content, sends emails, closes deals, and even helps improve Google reviews. “Everyone loves it,” says Hudspeth. “It has been a game changer for many of our clients. Some have seen their conversion rates double since implementing the software.”
Hudspeth says service-based franchisors can benefit the most from TMO Turbo’s solutions. For example, service businesses like painting, landscaping or dog grooming have a lot to gain. But, restaurants, for example, wouldn’t be ideal candidates. “Any business with an appointment setting aspect can benefit from TMO Turbo,” Hudspeth says.
Engaging Leads
A list of promising leads is only as good as the follow-up process, advises Hudspeth. “The challenge arises when it’s time to follow up on these leads effectively. Leads can quickly lose interest if they don’t receive a timely response or a swift follow-up. Automation ensures prospective customers receive immediate responses, even outside regular business hours. Automated email responses can acknowledge inquiries instantly, reassuring potential customers that their interest is valued. “With automation, you can schedule follow-up emails or messages at predefined intervals. This consistency keeps a business on the prospect’s radar without overwhelming them.”
TMO Turbo’s advanced automation tool allows for personalized communication on a mass scale. Leads can be segmented based on interests, behaviors and demographics, tailoring messages accordingly. As a list of leads grows, automation handles the workload effortlessly. It ensures that no lead falls through the cracks, regardless of the volume. “We reach both the studs and the duds,” Hudspeth jokes.
The Benefits of Automated Lead Follow-Up
Implementing automated lead follow-up offers several significant advantages:
- Higher Conversion Rates: Timely and personalized follow-ups increase the chances of converting leads into paying customers. Automation ensures that no opportunity is missed.
- Time and Resource Savings: Automation reduces the need for manual follow-up, freeing up a team’s time for more strategic tasks.
- Consistency: A franchise brand’s image benefits from consistent, well-timed communication with leads, fostering trust and credibility.
- Data Insights: Automation tools can provide valuable insights into lead behavior and engagement. This data can help refine marketing and sales strategies.
- Scalability: As a franchise business grows, automation scales with it, ensuring the lead follow-up process remains effective and efficient.
About TMO Turbo
Nurturing leads is one of the most impactful aspects of TMO Turbo, but there is so much more it can do. For example, it can help generate more and better reviews by asking clients about their experiences. “The system asks for a rating and then helps the customer write the reviews through prompts, making it easy and convenient to get responses.”
Hudspeth and Gesinski are excited about the possibilities with TMO Turbo because they have seen their clients get real results right away. “One of our customers booked a $10,000 job through the system the day the system was installed,” Hudspeth says. “We are making a big difference for our clients. It’s exciting to think of the long-term impact TMO Turbo can make on an entire franchise system.”