Michelle Hummel

Michelle Hummel is a franchise marketing strategist, AI marketing expert, author, speaker and entrepreneur with more than 20 years of experience helping businesses grow through innovative digital marketing strategies. As the CEO and Founder of Web Strategy Plus and Franchise Success Team, Michelle specializes in helping franchise organizations, multi-location brands and growing businesses to increase visibility, generate qualified leads and scale through digital marketing, AI and automation.

With a passion for sharing her knowledge and empowering others, Michelle travels nationwide to deliver captivating keynotes and in-depth social media training sessions to corporations and enthusiasts alike. She is the author of several marketing books, including her latest release, The AI-Powered Franchise: How Franchisors and Franchisees Can Use Artificial Intelligence to Grow Smarter, Scale Faster, and Win More Customers, which provides practical strategies for leveraging AI to improve franchise development, local marketing and customer acquisition.

Michelle’s expertise extends beyond her brand; she has founded several digital marketing companies, including Web Media University, Social Media Enthusiasts and AI Magnet Academy. Through these ventures, she provides full-service social media training and certification, online community platforms and dedicated support for franchise businesses.

Michelle’s commitment to excellence and innovation is evident in her comprehensive approach to web marketing, which encompasses web design and development, social media strategy and management, search engine optimization, lead generation and more. She writes about these subjects regularly for FranchiseWire. Her unwavering dedication to helping businesses succeed has earned her a reputation as a trusted authority in the industry. Connect with Michelle and her companies to unlock the full potential of your digital marketing strategies.