
Franchise Thought Leaders: Trust in Business
How Do You Build Trust With Franchise Candidates? Berkshire Hathaway CEO Warren Buffett once said, “Trust is like the air
Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.
Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.

How Do You Build Trust With Franchise Candidates? Berkshire Hathaway CEO Warren Buffett once said, “Trust is like the air
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