Capriotti’s CEO Ashley Morris on Growth and Brand Integrity
From Local Sandwich Shop to National Franchise, Capriotti’s Prioritizes Craftsmanship, Innovation and Loyalty As Capriotti’s Sandwich Shop has grown from
Deborah Pratt is an experienced writer and editor. She began her career working for newspapers, including the Abilene Reporter-News, as a copy editor, news editor and page designer and won awards from the Texas AP Managing Editors association for page design.
She served as Projects Editor for Design NJ magazine, where she edited articles and wrote about all things related to home design in New Jersey: from trends in furnishings and decorating ideas to landscaping and renovation projects. For 16 years, she worked as a senior editor at Educational Testing Service and edited testing materials for high-stakes assessments along with research reports and test-preparation documents.
As a freelancer, she has written for publications including Scout Life (formerly Boys’ Life) magazine and The Times of Trenton, with articles on recreation, parenting, travel and other lifestyle issues. She has edited for publishers including McGraw Hill, primarily on education-related topics. She is a member of the Editorial Freelancers Association, an organization dedicated to supporting freelancers through opportunities for professional development and networking.
From Local Sandwich Shop to National Franchise, Capriotti’s Prioritizes Craftsmanship, Innovation and Loyalty As Capriotti’s Sandwich Shop has grown from
This Pickleball Franchise Is Changing the Game With Flexible Access and No-Hassle Court Time With the pickleball boom driving up
This Couple Turned Their Love for Art Into a Successful Business and a Stronger Relationship Finding the optimal work-life balance
Texas Franchisees Double Down, Helping the Brand Reach 100 Locations Ray and Pia Arthur were so encouraged by the success
Immigrating as a Child Helped Ignite Susan Valverde’s Passion for Learning When Susan Valverde immigrated to the U.S. with her
The 55-Year-Old QSR Brand Optimizes Its Model and Expands Franchise Opportunities Across New Markets After more than 55 years in
The New Siding Academy Will Train and Certify Siding Installers With the launch of its first-of-its-kind siding certification program, Ideal
The Fast Casual Concept Embraces Health Trends With a Revamped Menu and Vibrant Dining Experience Barberitos Southwestern Grille and Cantina

With Low Staffing Needs and Recurring Revenue, Franchisees Enjoy Work-Life Balance Finding a healthy balance between work and a personal

The Doggie Daycare and Boarding Business Thrives With a Family-Focused Approach Serving in the U.S. Marine Corps taught Mike Collins
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