This Couple Turned Their Love for Art Into a Successful Business and a Stronger Relationship
Finding the optimal work-life balance becomes especially tricky when spouses run a business together. But Kimberley and Anthony Clark, owners of two Painting with a Twist franchises in Georgia, have found ways to ensure that both their business and their marriage thrive.
Their on-the-job learning has taught them the necessity of setting clear boundaries and the importance of allowing each partner to play to their strengths. In 2023, they opened their first Painting with a Twist franchise in Sandy Springs, Ga.
Painting with a Twist which pioneered the paint-and-sip concept, combines guided painting classes with a fun, social atmosphere where guests can bring their favorite drinks. The studios allow people of all skill levels to create their own artwork while enjoying a relaxed and interactive experience.
The early days of running their first location were hectic, as the Clarks navigated a significant learning curve, even with corporate support. “Truthfully, we both are workaholics, and initially there were some very long hours and days without many breaks,” Anthony says, but they eventually became better at establishing boundaries on work hours and prioritizing time with family.
“It’s easy to blur the lines when you’re both involved in the business, but making time for each other outside of work will keep the romance and the connection alive,” Kimberley says. “We also make sure to book time for fun outings and plan events that allow us to escape from the routine. We’re very intentional about carving out quality time for each other.”
Another key to successfully balancing business needs and their personal lives has been dividing responsibilities according to their individual skill sets. “Fortunately, we each have complementary strengths,” Anthony says. “We made sure we supported each other along the way.”
Running the Business
Kimberley runs the business full time, drawing on her previous corporate career as an HR leader along with her skill in training and managing staff and her expertise with data and technology. Anthony handles many of the financial aspects of the franchise behind the scenes and also works in the financial technology industry. “Anthony is also tech-savvy and has a knack for fixing things, which makes him a go-to for any technical or operational challenges,” Kimberley says. “Together, our diverse professional backgrounds have prepared us to tackle almost any challenge that comes our way.”
With the Clarks’ combined talents and hard work, their franchise has outperformed the chain average for two years in a row. Building on that success, they recently purchased a second location and are in the process of opening a third studio in Georgia later this spring.
The company was started in 2007 when cofounders Cathy Deano and Renee Maloney opened a studio in Louisiana that was the prototype of the paint-and-sip business. They called it Corks & Canvas, and it offered a social and artistic experience, where friends could sip wine, try their hand at painting, and enjoy a relaxed space. As the concept gained popularity, the business flourished, and the owners began franchising two years later under the name Painting with a Twist. Since 2009, more than five million guests have created more than ten million paintings at the company’s many locations.
The Painting with a Twist Franchise Opportunity
Painting with a Twist’s growth and its achievements have been recognized on Entrepreneur magazine’s annual Franchise 500 ranking, with the company ranked as No. 1 in its category for seven consecutive years.
According to a report in IBIS World, the paint-and-sip market was valued at an estimated $148 million in 2024, and the market is expected to gain value over the next five years. Today Painting with a Twist has more than 230 studios open or under development in 39 states, and 38% of franchise owners own more than one location.
The Clarks credit the corporate office for the high level of support provided to franchisees. “We love how we can personally reach out to Todd Owen (CEO of Painting with a Twist) or (cofounder Cathy) Deano,” Anthony says. “They not only know our names but also value our ideas and are always open to hearing from us.”
In addition, the team of artists at the Clarks’ franchises has played a major role in their success, Kimberley says. Working together, they have built a collaborative, supportive culture.
For couples contemplating starting a business, Anthony advises that they prioritize open and honest communication. “Running a business together will test your relationship in new ways, so being able to talk through challenges, share concerns, and celebrate successes is key,” he says. “Be patient with each other and the process. There will be bumps along the way, but patience, perseverance, and trust in each other will get you through the tough times,” Kimberley advises. “Finally, remember to have fun! Starting a business together is an incredible adventure, and enjoying the journey is just as important as the end goal.”
For more information about the Painting with a Twist franchise opportunity, visit the company website.
