Amy Phillips is Altitude Trampoline Park’s New President

Phillips Will Expand The Franchise’s Corporate Leadership Team and Oversee Its Franchise Development

Altitude Trampoline Park announced Amy Phillips as its new president. In her new role, Phillips will oversee the company’s franchise development, brand messaging, and marketing strategies. Additionally, she will expand the franchise’s corporate support team and be a leader in innovating vendor partnerships, guest offerings and more. She will also retain her title as the franchise’s chief marketing officer (CMO). 

“Over the years, I’ve had the chance to hone in on the core of what makes the family entertainment industry so exhilarating for guests across the country,” Phillips said in a statement. 

Franchise News - HireWire - Amy Phillips, Altitude Trampoline Park
Amy Phillips is Altitude Trampoline Park’s new president.

“Amy has already made a significant impact on Altitude Trampoline Park’s results in her time as CMO, and I look forward to the results she will drive as our president,” said Mike Rotondo, the brand’s CEO.

He praised Phillips’ networking abilities and believes that she and her team will continue the franchise’s success. 

Phillips’ Background With Family Entertainment Brands

Phillips has spent more than two decades working with family entertainment brands, including  Dave & Busters World Headquarters, Pepsi, Drive Shack, and Main Event Entertainment. She joined the Altitude Trampoline Park in 2020 and quickly climbed the ladder to become the brand’s CMO. She played a pivotal role in creating the brand’s membership program, which drove up sales for participating locations. Her other initiatives included setting up a call center to help franchise owners streamline their party bookings and forming a partnership with the American Heart Association.  

Phillips won the American Marketing Association’s “Marketer of the Year” in 2012.

More Behind Altitude Trampoline Park

The Altitude Trampoline Park franchise is an active indoor family entertainment center. The brand is expected to open its 100th location in the next year. Markets where the franchise is expanding include: Tallahassee, Jacksonville Beach and Bradenton, Fla.; Lawrenceville, Ga.; and Pittsburgh, Pa. 

Phillips and her team will continue the brand’s success by introducing new attractions, updating equipment, and more.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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