America’s Swimming Pool Company Salutes Military Heroes

America’s Swimming Pool Company (ASP) is all about attracting the best and the brightest when it comes to coveted military veterans. And they’re willing to put their money where their mouth is.

The nation’s leading swimming pool service franchise knows it’s competing against so many other companies looking for those key qualities U.S. service members can bring, such as:

    • leadership
    • multi-tasking
    • following a plan/process
    • task management
    • adapting to challenges to complete tasks
    • and so much more

That’s why America’s Swimming Pool Company (ASP) created its nationally-acclaimed annual ASP Veteran Program, which awards a franchise to one deserving veteran every year. That’s a $65,000 value, on average! The program, based on a nationwide competition among qualified veterans, waives the franchise fees for one winner each year who is selected based on written essays, as well as in person interviews conducted at ASP’s sprawling home office campus in Macon, GA.

“We realize we have to really separate ourselves from the competition, and that means providing tangible incentives to those veteran recruits,” said ASP’s CEO and Founder, Stewart Vernon. “Our annual ASP Veteran Program has gotten a lot of publicity around the country because it honors veterans for their service and sacrifice with a business model that offers an excellent head start in civilian life.”

Miguel Macias, a former Navy officer, was the inaugural winner of the ASP Veteran Program in 2015. He was doing his due diligence on life after the Navy, when a friend, who was already an ASP franchisee, introduced him to the company.

“I knew absolutely nothing about ASP, or the swimming pool service, restoration, and repair business,” laughed Macias.  “But when my friend showed me their comprehensive operations and business plan, plus their extensive support of ‘newbies’ in their franchise program, I got to know them in a hurry.”

“As a former officer in supply and logistics, details were ingrained in me,” continued Macias.  “ASP is strong on details. I liked that. As I researched deeper, ASP just kept checking off all of my boxes.  They are committed to vets and offer a proven Return on Investment with recurring monthly income.  Plus, my territory here in Reno, NV, is exclusive to me.”

Today, Macias has six workers and says he is busy every day.   However, he said he’s thankful to be his own boss, which allows him to spend more time with his family.

Vernon said it’s success stories like Miguel’s that make him so proud of what ASP does for veterans.

“We have franchise owners from just about every branch of the military,” says Vernon. “Here’s why: at ASP, we provide them with the structure, and thorough training they are used to, but we also back them up with deep support every step of the way. That’s why ASP is so attractive to vets: they see a workable business model, which is similar to their military experience regarding outline of expectations and application. They realize there is a proven, strategic plan to follow, and it’s geared solely for their success. That’s just one of the reasons why we have been recognized as a Top 100 Franchise for Veterans and Franchising by Franchise Business Review and have recently been listed as one of the Top Franchises for Veterans in Entrepreneur Magazine.”

Army veteran Brad Baglio was ASP’s second recipient of the ASP Veteran Program award in 2016.

“I realized I was competing against many exceptional men and women around the country for this honor and was truly humbled upon receiving it,” said Baglio.  “It’s such a great feeling being part of the ASP family!”

Baglio’s territory is in Bell County, TX, serving Temple, Killeen, Belton, and other communities in the hill country of Texas. He says the early days of franchise ownership can be long, but he relished the chance to be his own boss, and embraced the responsibilities of being the face of ASP in the area.

“There is nothing like America’s Swimming Pool Company in this part of Texas,” according to Baglio. “People are loving the professionalism we bring to them for complete pool service and maintenance. Plus, having lived here 10 years ago, it’s always been our heart’s desire to return some day. It’s great being back among friends.”

Jef Flournoy, Vice-President of Sales and Development for ASP Franchising, is proud of Macias and Baglio, as well as all of the veterans working with America’s Swimming Pool Company.

“They’re all winners in my book,” says Flournoy. “Our terrific vets make such great franchisees because of their commitment, trustworthiness, and unmatched determination to succeed. We are, at this moment, conducting our competition for the next winner of the ASP Veteran Program. To apply, just go to The winner will be announced on Veteran’s Day, November 11th this year. But outside of this award, ASP also offers, to any qualified U.S. vet, a 15% discount on their franchise fee. “

“For the two ASP Veteran Program winners we have had so far, they have used this award as the foundation for successful starts to their new careers, “added Vernon. “We believe our ASP Veteran Program also sends a clear message to other vets contemplating becoming self-sufficient, by owning their own business, that ASP is willing to take the extra step to help them realize their goals of independence, and a better life-style for themselves and their families.”

For any veterans interested in learning more about ASP’s industry leading ASP Veteran Program and applying to win this year’s award, please visit

More About America’s Swimming Pool Company

Since 2002, ASP has been dedicated to serving pool owners throughout the United States. Our professionals are experienced in maintenance, equipment diagnostics and repair, and pool renovation. Whether you’re looking for an ongoing maintenance program, a routine repair or a pool makeover, ASP is your best choice.  Learn more about what we do,  visit our locator page to find the ASP professional team nearest you, contact us today.

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