The Dog Training Franchise Meets Growing Demand with its Unique Board-and-Train Program
Training can be one of the most frustrating parts of being a dog owner. Many people don’t have the time, expertise or patience to teach their dogs good behavior. In fact, 73% of dog owners report dealing with behavior issues, and more than half say they don’t feel equipped to address them on their own, according to the American Pet Products Association. That’s where All Dogs Unleashed comes in.
The popular dog training company has helped thousands of pet parents turn unruly pups into well-behaved companions. After years of success with multiple corporate locations and strategic expansion with friends and family, All Dogs Unleashed is going national with a rewarding franchise opportunity for dog lovers who want to make a difference in their communities.
The business is built around a unique, two-week, board-and-train program. Dogs stay at a professional facility where they learn key commands like sit, stay, heel and come, while also overcoming common issues like leash pulling, jumping, chewing and nuisance barking. The two-week program promises that dogs will learn boundaries, get socialized and achieve off-leash control.
Founded in 2007 by longtime friends and dog lovers Brian Claeys and Travis Lux, All Dogs Unleashed started with a simple idea: make professional dog training accessible and effective for families. “We started out of our apartments just training dogs for friends and family,” says Claeys. “We knew we had something when word of mouth kept us busier than we could handle.”
The duo trained under some of the best in the business, around the world, and created a system based on structure, behavior modification and customized obedience programs. Claeys and Tux both bring competition-level expertise in obedience, scent detection and protection work with an added background in service and therapy dog training. Together, they fine-tuned a method that works for dogs of all breeds and backgrounds. “The idea of building a career around our deep-seated love for dogs felt like a calling, an opportunity to blend purpose with passion.”
Board-and-Train Program
What sets All Dogs Unleashed apart is its unique, two-week, board-and-train program. According to Claeys, 86% of system-wide revenue comes from this training method. It is 86% systemwide, according to all the data in the FDD. “We board the dogs for two weeks at our facility, train them intensively and then transition them back to their families with continued support,” says Claeys. “We even offer maintenance training for life. If a dog slips up years later, owners can bring them back in for a tune-up — no extra cost.”
People invest in dog training for the same reason they seek expert solutions in other areas of life: They recognize the value of specialized knowledge and proven results. “Often, they’ve exhausted their own efforts, whether it’s a chewed-up shoe or a dog that won’t come when called, and they’re seeking a path forward. Our service offers more than just training; it’s a promise of transformation, backed by a guarantee that instills confidence. They’re not just paying for a skill, they’re investing in a lifelong solution that brings peace, joy, and a stronger bond with their furry companion,” says Lux. “If the training doesn’t work, you get your money back. That’s how confident we are.”
Each commercial facility ranges from 4,000 to 6,000 square feet, with the ability to board and train up to 67 dogs. Despite the size, staffing is lean — usually between six and 10 employees — including trainers, kennel techs, reception staff and a general manager.
Even better, trainers don’t need advanced certification. “We can train anyone who loves dogs and is willing to learn,” Lux says. “That makes hiring so much easier.”
Scaling with Strategic Support
To support its national expansion and meet growing demand, All Dogs Unleashed has partnered with Limitless Franchise Growth, a boutique firm that specializes in helping standout emerging brands scale responsibly. “All Dogs Unleashed checks all the boxes,” says Lance Freeman, CEO of Limitless Franchise Growth. “It’s a great franchise opportunity because it operates in a high-demand, growing industry that is both recession- and AI-resistant. Dogs are like family to their owners, and pet services remain a top priority over other discretionary expenses. It’s also a fun, feel-good business with tremendous unit economics. Who doesn’t love being around dogs?”
The average customer pays around $2,200 for the board-and-train program, making it a high-ticket service with strong margins. Their mature Dallas corporate location generates $4.3 million in annual revenue with about 34% net profit, however this operates out of a larger space than the franchised model. The Shreveport location, which is the size of a typical franchised unit, is driving over $900,000 in income and netting about $230,000 annually, according to the brand’s Franchise Disclosure Document.
It’s no secret that the pet industry is thriving — and dog training is leading the pack. According to Forbes, 66% of U.S. households now own at least one dog. The dog training market alone is growing at a rate of 6% annually and is projected to reach $6 billion in the next few years.
“All Dogs Unleashed is filling a major gap in the market and is highly differentiated in a mature space. While competitors focus on daycare with ancillary services, we specialize in dog training with complementary services. All Dogs Unleashed leads the category in obedience training with a dog-led approach, focusing on non-reactive training and learned behaviors through proper reinforcement techniques. This is a key differentiator from competitors who emphasize training the owner rather than the dog,” says Freeman.
Loyal Customers Mean Repeat Business
Thanks to its game-changing, board-and-train program, All Dogs Unleashed creates loyal customers. Most clients return for boarding when they travel, giving franchisees repeat business and long-term relationships. “Once customers experience the results, they’re hooked,” says Lux. The brand’s consistent near five-star reviews reflect loyalty and customer satisfaction “We’re really proud of the feedback we get — it means we’re making a real difference for both dogs and their owners,” adds Claeys.
Currently, All Dogs Unleashed operates 20 total units — four corporate and 16 franchise-owned across markets like Dallas-Fort Worth, Phoenix, San Antonio, Tampa, Omaha and Boise. California is next on their list, with plans to expand through new franchisees.
“Now is the perfect time for expansion,” says Freeman. “All Dogs Unleashed has refined its business model, implemented strong franchisee support systems and invested in infrastructure to build a national brand. No other pet care franchise offers a highly differentiated board-and-train program that is dominating the market. Franchisees have the opportunity to enter an established industry early, with prime territories and significant growth potential,” says Freeman.
For more information about the All Dogs Unleashed dog training franchise, visit the company’s website.
