Company Specializes in Making Strategic Introductions that Become Growth Catalysts
Chuck McAulay, a restaurant marketing veteran, has launched conneXsions, a company that enables vendor-to-vendor collaborations and serves as a start-up technology partner to assist with connections and innovation. McAulay leads the brand as founder and chief catalyst officer, utilizing his 30-plus years of marketing experience with brands including Burger King, Bonefish Grill, AMF Bowling (now Bowlero), Hard Rock Café International and The Great Greek Mediterranean Grill.
“I’m thrilled to launch conneXsions for restaurants, hospitality and entertainment companies, and other businesses that need help navigating the complex landscape of solutions available to them,” McAulay said. “Whether they’re looking to streamline operations, enhance customer experience or drive growth, we connect our clients with partners who understand their specific needs and can deliver real results.”
His inspiration for the business was to create opportunities on both the franchise operator side and partner side of brands. “Our short-term goal is to build out our partner network and engage brands in need of strong partners. Our long-term goal is to focus mainly on emerging and regional brands that are hungry for innovation and additional support, by providing the right connections and collaboration where needed.”
Guiding Principal
In leading the new company, McAulay applies skills acquired through three decades of experience in the restaurant business. “I have traveled extensively throughout North America being involved in opening a plethora of different restaurant and ‘eatertainment’ brands, as well as being a road warrior to truly understand local opportunities and challenges to relate to the franchisee and their market. I also tap into my extensive network of partners and colleagues who help evaluate and advise in any situation with solutions and opportunities.”
McAulay said his guiding principle is making meaningful connections that deliver mutual value. “We help clients build the relationships they need to grow and thrive — one connection at a time.”
