Marketing Suite Helps New Clinic Reach 750 Monthly Patient Visits Within Six Months
When Juan Ferrer Garay (above, far left, with team) opened his FYZICAL physical therapy clinic in Wilson, N.C. in 2024, he was prepared to move quickly. With more than 20 years of marketing experience, he understood that building a successful practice required more than clinical excellence — it demanded clear messaging, smart sequencing and consistent outreach from day one.
That mindset made him an ideal early adopter when FYZICAL introduced its Marketing Suite at orientation. The suite — a collection of ready-to-localize digital and print campaigns designed to guide clinics from pre-opening through growth — immediately caught his attention. Ferrer Garay volunteered to pilot the program before its official launch, eager to test whether a structured, proven marketing system could accelerate patient demand.
The results were striking. His clinic scheduled 222 patient visits in its first month. By month six, that number had climbed to 750. Today, Ferrer Garay credits the Marketing Suite coupled with a culture of putting the patient first as keys to success. Attention to detail and exceptional customer service helped him grow quickly while staying focused on patient care. He now plans to apply the same strategy as he expands to six clinics.
Ferrer Garay’s path to FYZICAL was personal as well as professional. “My wife and I have been researching franchises for a number of years,” he says. “My father suffers from balance disorders, so while researching vestibular issues, FYZICAL kept coming up.” While he was already familiar with the brand, its specialization made it stand apart. “FYZICAL stood out because of its comprehensive approach to balance therapy. Unlike traditional PT clinics, which often overlook key components like eyesight, the vestibular system and nerve function, FYZICAL truly prioritized balance care.”
From a business perspective, he also recognized opportunity. “I saw an unmet need from a business perspective, especially in smaller cities where people have to drive an hour for specialized therapy,” he says. And after years working in oncology marketing, Ferrer Garay wanted something more tangible. “I wanted to be in a place where I could directly witness the impact of my work and the success of the patients I helped. That’s why I got into FYZICAL.”
Working Smarter
Ferrer Garay is candid about the role Marketing Suite played in his early momentum. “Without the digital support from Marketing Suite, I would have spent much more time and money trialing messages in the market, which would have slowed me down.” Instead, “Marketing Suite accelerates the process, shortens the time to market and provides a clear, consistent and proven storyboard for delivering the right message.”
Growth came quickly. “Just two weeks in, we had to adjust from one-hour time slots to 40-minute slots to keep up with demand,” he says. “Marketing Suite is a proven model. As an owner, you want to be effective and efficient, so replicating what works while saving time is a must.”
After just four and a half months, Business Rate named his clinic the Best of 2024 Physical Therapy Clinic in Wilson, N.C. “It’s a testament to how the staff works and the way they focus on each individual patient,” Ferrer Garay says.
Demand for Phsical Therapy
Demand for physical therapy is expected to remain strong as the population ages and more people seek help with mobility, balance, pain and recovery from injuries or surgery. The U.S. Bureau of Labor Statistics projects employment of physical therapists to grow 11% from 2024 to 2034, more than three times the average for all occupations. The American Physical Therapy Association also forecasts demand for physical therapy services to increase 14.7% by 2037, outpacing projected population growth and creating opportunities for well-positioned clinics.
Visit FYZICAL’s franchise website for more information.
