Spray-Net Founder Carmelo Marsala Creates New Roof Resurfacing Franchise
- Liqua-Roof franchises use a patented resurfacing system to restore aging asphalt shingles with real roofing granules.
- The service offers homeowners a faster, less disruptive alternative to a full roof replacement.
- Spray-Net founder Carmelo Marsala developed the system after years of research, testing and equipment innovation.
- Backed by REP’M Group, the new roof resurfacing franchise provides owners with training, marketing, equipment and operational support.
When an aging roof starts to lose granules, many homeowners opt for a full roof replacement. The job can be expensive, disruptive and wasteful, even when much of the roof is still structurally sound.
Liqua-Roof, a new franchise created by Spray-Net founder Carmelo Marsala, is offering an innovative fix. The company uses a patented roof resurfacing system designed to restore asphalt shingles with real roofing granules, offering a new solution for customers who may not need a full replacement.
“This is not a roof paint, this is not a roof rejuvenator, this is a roof resurfacing solution,” Marsala says.
Liqua-Roof solves a common roofing problem. Asphalt shingles are protected by granules. When those granules wear away, the roof becomes more vulnerable to damage. Paints and coatings may cover the surface, and rejuvenators may help shingles regain some flexibility, but Marsala says they do not truly replace what the roof has lost.
Liqua-Roof does. Its system uses roofing granules and a proprietary resin to rebuild the shingle surface. The process is designed to put granules back onto the roof, improve the roof’s appearance and help extend its life without the cost, time and mess of replacement.
Homeowners get a roof that looks like a new shingle roof at a fraction of the cost of replacement. The process can often be completed in less than a day, with no piles of torn-off shingles, no nails scattered around the yard and less waste going to landfills.
Liqua-Roof gives franchise owners something different to offer in a crowded roofing market. Instead of selling repairs or full replacements, franchise owners offer a premium resurfacing service that extends the life of roofs.
From Spray-Net Innovation to Liqua-Roof
Liqua-Roof grew from the same kind of innovation that made Spray-Net stand out in painting.
Marsala founded Spray-Net after seeing a problem with traditional painting. As a young painting franchisee, he realized conventional paint was not built for every exterior surface. It could change the color of a home, but it was not always designed to deliver a factory-quality finish on surfaces like vinyl, aluminum, brick, doors, windows and siding. He built Spray-Net around custom chemistry and a more controlled application process. Liqua-Roof follows its playbook.
The idea for Liqua-Roof began in 2016 during a Spray-Net estimate. A homeowner wanted to update the outside of his home but did not want to invest in other improvements while the roof still looked old. Marsala wondered if there was a way to change the roof’s appearance without making it look painted.
That question led to years of research. Marsala and his team studied how shingles are made and how granules give a roof its color and protection. The team learned that restoring granules could not only improve curb appeal, but could help strengthen the roof.
Liqua-Roof is not a thin coating. Because it uses real granules, the team had to create both the chemistry and the equipment to apply it. “We tested and destroyed more than $100,000 worth of pumps before realizing we needed to build a proprietary system.”
Today, Liqua-Roof’s specialized equipment allows operators to apply the product from the ground. Depending on roof pitch the system can spray up to 2,000 square feet per hour. The result is a resurfaced roof that looks like a new shingle roof, not a painted roof.
Roofing Resurfacing Franchise
Marsala recognized that Liqua-Roof needed its own identity. “As a roofing system rather than a coating or paint product, it simply wouldn’t have reached its full potential under the Spray-Net brand,” Marsala says. At the same time, roofers, real estate professionals and home services entrepreneurs were asking about Liqua-Roof as a standalone opportunity.
Now Liqua-Roof is launching with support from franchise development organization REP’M Group. The franchise model is designed for owner-operators and growth-minded entrepreneurs who want to build a local home services business. Roofing experience is not required. Liqua-Roof provides training, marketing support, sales tools, lead handling, proprietary equipment and ongoing operational support.
Owners receive access to a patented system, hands-on production training, sales coaching, launch marketing, an in-house call center and the equipment needed to start completing jobs. “Liqua-Roof gives homeowners a better choice, giving contractors a stronger referral option and franchise owners a business built around real innovation,” Marsala says. “Our vision is to be widely recognized as the smartest, most cost-effective way to strengthen a roof and extend its life.”
For more information, visit https://www.liquaroof.com/.
