Modern Pilates Franchise Blends Strength, Mobility and Athletic Energy
Pilates Addiction matches Americans’ fitness goals stride for stride. “Consumers want workouts that yield excellent results while supporting joint health and long-term performance,” says Liza Beres, vice president of educator training operations at Pilates Addiction. “We’re seeing a clear shift toward low-impact strength training, functional movement and longevity-focused fitness. Pilates Addiction was built for this moment — combining science-backed movement with an elevated studio experience that clients can sustain for years.”
Pilates itself has been around for a full century, and Beres believes that it’s here to stay. “Pilates endures because it works. It builds strength without breaking the body down. Pilates improves posture and mobility, and it supports long-term health. As consumers become more focused on longevity, resilience and sustainable movement, Pilates continues to prove its value, not as a trend but as a foundational practice.”
Pilates is now meeting a fresh wave of consumer demand. According to the Sports & Fitness Industry Association, Pilates participation grew nearly 40% from 2019 to 2024, rising from 9.2 million to 12.9 million participants. Yet Pilates hasn’t stood still. The regimen has evolved along with scientific and technological advances. And Beres says Pilates Addiction — introduced in 2025 and part of Anthony Geisler’s Sequel Brands franchise family — leads the way with an ultimate goal of providing a more powerful Pilates experience. “It honors biomechanics and precision while embracing athletic energy and real results,” she says.
The tech centerpiece of Pilates Addiction is the WundaFormer, a proprietary, all-in-one Pilates machine. “It integrates reformer, chair, jump board and standing work into a single system,” Beres explains. “This combination enables seamless, full-body workouts that develop strength, mobility, cardio capacity and control. It creates a dynamic, elevated experience that feels athletic, purposeful and distinctly ‘Pilates Addiction,’ delivering what we call the healthiest obsession you’ll ever have.
“Every class is designed to feel intentional, challenging and efficient to help clients build strength, confidence and consistency over time.” Workouts weave in classical Pilates principles while featuring modern athletic pacing, intelligent progressions and clear anatomical coaching, Beres says.
A Scalable Opportunity
The cutting-edge, comprehensive workouts give franchisees a competitive edge, she says. “With a clearly defined method, exclusive equipment and systems in place to protect quality as the brand grows, Pilates Addiction offers a scalable opportunity in the premium wellness space without compromising the client experience.”
Franchisees aren’t required to have a fitness background, but Beres says “a respect for the craft is essential. Our owners value the brand’s standards, consistency and execution. They care deeply about the client experience, understand the importance of training and culture, and are committed to building a premium brand the right way.”
Pilates Addiction operates as a membership-driven boutique studio model built around retention and consistency. “Clients leave feeling stronger, more aligned and more connected to their bodies. Over time, they experience improved posture, joint health, core strength, mobility and confidence in movement,” Beres says. “Pilates Addiction isn’t a workout people try for a few months; it’s a practice they commit to.”
She predicts that Pilates Addiction, under Sequel Brands’ guidance, will scale with discipline and purpose. “It’s supported by strong infrastructure while maintaining uncompromising standards around education, programming and the client experience.” Beres adds that the franchise’s leaders don’t pursue growth simply for growth’s sake. “They want to create something exceptional, sustainable and relevant for the future of wellness. This is a brand rooted in biomechanics, education and thoughtful scale. The right franchisees can build something meaningful and enduring.”
Member Demographics
Pilates Addiction members value its education-first approach, proprietary equipment and premium yet welcoming studio environment. Members typically fit into the following demographics.
- Women comprise 70% to 80% of the membership.
- They typically are 28 to 50 years old.
- They live in urban and affluent suburban markets.
- Their household incomes start at about $100,000 and reach $200,000 or more.
- They’re busy professionals, former athletes and wellness-minded individuals who seek quality, consistency and long-term results.
About Sequel Brands
Sequel Brands is a health and wellness franchising company with a growing portfolio of brands focused on fitness, recovery, movement and healthy living. Its brands include beem®, a light therapy and infrared sauna studio; BODY20, a 20-minute fitness concept; iFlex Stretch Studios, an assisted stretching and recovery brand; Pilates Addiction, a Pilates studio focused on strength and flexibility; Ultimate Longevity Center®, a longevity and wellness concept; and MOVE Powered by SequelAI, a technology platform that helps people build healthier habits.
Learn more about the Pilates Addiction franchise opportunity.
