Founder Cory Czepa Grows With Franchisees Focused on Balance, Mobility and Wellness
Live 2 B Healthy® founder and CEO Cory Czepa goes all in to grow his brand and help senior citizens stay fit. An important step toward those goals is “forming genuine, collaborative relationships with franchise partners who share our passion for impact,” Czepa says. “These partnerships help us expand our reach and bring Live 2 B Healthy to more communities across the country. Our mission is simple — helping seniors stay independent, healthy and happy for as long as possible. We’re turning that mission into a movement of making golden years truly golden.”
Live 2 B Healthy’s mission is especially important as the population ages. According to the Centers for Disease Control and Prevention, more than 1 in 4 adults age 65 and older falls each year, highlighting the need for programs that support strength, balance and mobility.
Czepa’s franchisees, who work with senior living communities to improve residents’ strength, balance and mobility, share his enthusiasm and dedication. “Our owners are driven, mission-minded individuals who thrive within a proven system and bring fresh ideas to the table. The ideal franchisee is passionate about helping older adults stay healthy and independent, and embraces the opportunity to make a lasting impact in their community.” Being all in as a franchisee “means leading with heart, aligning with our purpose, and fully committing to our system while staying true to your personal values and lifestyle. For franchisees who are passionate about serving seniors, the work feels deeply rewarding — not like a job, but a calling. That sense of purpose makes it easy to stay engaged, balanced and inspired every day.”
To find franchisees with those qualities, Live 2 B Healthy has partnered with the BrandONE, franchise development company. “BrandONE conducts rigorous vetting that filters for candidates who demonstrate entrepreneurial drive and alignment with our mission. But it doesn’t stop there,” Czepa (below) says. “Through a collaborative discovery process, BrandONE and Live 2 B Healthy dive deeper to understand each candidate’s values, vision and commitment to making a difference. Our owners embrace a purpose-driven journey that corresponds with Live 2 B Healthy values.
A Group Effort
Czepa says dedication and passion are embedded within every level of the brand: the franchisor, franchisee and trainers. “We’re all united by purpose and passion that create a culture of support, joy and impact where everyone feels part of something bigger. Our franchisees are motivated by the seniors they serve. Many of our owners have aging parents or other loved ones who are seniors. We don’t ask our franchisees to live the brand; it’s something they choose because it reflects who they are and what they care about.”
Live 2 B Healthy also offers tangible business advantages. Support from the home-based brand includes in-person and online training that prepares owners for all aspects of operations, including marketing, sales and management. And Czepa emphasizes that Live 2 B Healthy has been comprehensively refined since its founding in 2008: “We’ve already tested what doesn’t work, so our franchisees can move forward with confidence.”
Defining Live 2 B Healthy
Cory Czepa, Live 2 B Healthy founder and CEO, says these factors set his brand apart:
- “We have an unwavering commitment to seniors, a population that’s often forgotten in the wellness industry. Live 2 B Healthy has certified trainers and customized wellness plans designed just for seniors.”
- The Live 2 B Healthy franchise and its owners are united by the purpose of helping. “Our mission is to maintain dignity and independence while helping a generation that deserves to thrive in their golden years.”
- The franchisor’s tried-and-true system and training empower franchisees to the max.
Learn more about the Live 2 B Healthy franchise opportunity.
