Greear Brings 25-Plus Years of Experience in Franchising, Financial Leadership and Business Strategy to the Role
Authority Brands, a multibrand franchisor in the home services sector, has welcomed Josh Greear as chief financial officer. Greear’s background includes more than 25 years of experience in franchising, financial leadership and business strategy at Primrose Schools, Cracker Barrel and The Home Depot.
“Within a great industry, Authority Brands is building on a solid foundation to accelerate growth at the individual location level and across the platform. There is so much potential to make the Authority Brands platform an even stronger competitive advantage for our franchise owners in their markets. I think we can go even further to set our franchise owners up for success,” Greear said.
“Getting to partner with multiple brands and solving problems at scale is a fun challenge with such a great team at Authority Brands. As a large platform, Authority Brands has the opportunity to further leverage data-driven insights. We continue to improve our decision-making at both local and national levels through our insights, our market data and holistic economic outlook.”
CEO Jay Caiafa said Greear’s extensive franchising and leadership experience make him the ideal person for this role. “From day one of joining Authority Brands, one of my top priorities has been finding the right CFO to help champion our next phase of growth, and Josh brings the business acumen, insight and leadership we need. His proven ability to lead financial strategy in established yet fast-growing organizations makes him an invaluable partner as we continue to scale,” Caiafa said.
Improving Financial Initiatives
Greear, who holds an MBA from Vanderbilt University, said finance in franchising isn’t solely about dollars and cents. “It’s about the trust, duty and responsibility that comes with that shared ownership. I encourage everyone in franchising finance to stop thinking of themselves as finance professionals and start thinking like business partners. That trust has to be there. Without it, even the most perfectly designed financial system will fall short.”
About Authority Brands
Headquartered in Columbia, Md., Authority Brands is a portfolio company of franchise brands, including America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration and Woofie’s. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners.


