McMartin Looks Forward to Helping Franchise Clients Streamline Operations and Drive Growth
Woven, a multi-unit operations management platform, has appointed Aaron McMartin to the newly created position of vice president of sales. He will play a pivotal role in showcasing the platform’s benefits to multi-unit and multi-brand franchise owners and franchisors. With more than 20 years of sales and development experience, McMartin understands the challenges facing franchise businesses.
While working as a consultant to franchisors and franchisees for the last 16 years, McMartin’s pursuit of solutions to operational challenges and issues related to retention of top talent led him to Woven. “I can’t believe that something like Woven exists,” he said. “The efficiencies and structure provided by this platform greatly simplify the lives of managers and owners, allowing them to focus on their employees. At the same time, employees are able to engage simply and more thoroughly, and navigate things such as scheduling, training and communication with incredible ease.”
McMartin said he looks forward to working with entrepreneurs and demonstrating how Woven can improve their lives and brands. He added that meeting with CEO Matt Goebel and the Woven leadership team and seeing their passion for helping clients drive positive change within their organizations reinforced his interest in joining the company.
Goebel said McMartin’s experience positions him as an invaluable asset to the Woven leadership team. “Aaron’s unparalleled expertise and unwavering dedication to client success will undoubtedly propel Woven to new heights as we continue to empower multi-unit and franchise businesses worldwide.”
Empowerment and Success
McMartin’s early experience included work in banking and financial services. In his most recent role as a consultant, he worked with franchisors and franchise owners in various sectors including food and beverage, professional training, personal services and children’s education.
“What I love about franchising is that, when done correctly, it can be a great way for people to start a business and have the ability to rely on a proven system and support from their franchisor to empower their success,” he said. “Having a trusted partner like Woven to streamline operations is crucial to creating peace of mind, and having happy and successful employees is a benefit to everyone.”
About Woven
Founded in 2017, Woven is a business management platform that streamlines operations and drives growth for multi-unit and franchise businesses of all sizes. The platform’s features range from scheduling and training to communication and performance tracking.
