August 13, 2007 - Mason, Ohio – Now there is something you don’t read every day – and what a beautiful baby it is going to be! The unique BECOMINGMOM Pregnancy Spa & Imaging Centre is joining forces with Mama Mio, the brand leader in Maternity Skincare for both consumers and spas, to create the very best pregnancy spa experience for today’s supermamas.

In late 2006 these two Mamas decided to unite their expertise and reputations to form Mama Mio Pregnancy Spa & Imaging Centres. The partnership combines the successful business model developed by BECOMINGMOM and the national brand recognition and reputation of Mama Mio to create an attractive franchise offering. Already in discussions with potential franchisees in cities across the United States, the Company has set an ambitious goal of opening 45 Mama Mio Pregnancy Spa and Imaging Centres across the country within the next five years.

“The choice to change the name of our spas to ‘Mama Mio Pregnancy Spa & Imaging Centres’ as we began franchising was a strategic one,” says Dawn Bierschwal, owner of BECOMINGMOM and a principle in the franchise company Maternity Spa Franchising, LLC. “According to the U.S. Department of Commerce, consumers prefer a nationally recognized name 2:1. In addition, Mama Mio’s product marketing placements in national magazines, on its Web site and in other channels means that more marketing dollars are working for our franchisees.”

“The combination of Mama Mio and BECOMINGMOM is a very natural fit,” said Sian Sutherland, CEO of Mama Mio. “Both companies are dedicated to a single goal – caring for women through the miracle of birth. The level of professionalism and quality offered by BECOMINGMOM matches that of our product and spa treatment range. Now every new mama can enjoy a spa experience, confident that she is in the hands of the experts. Also, the opportunity to get a 3D/4D ultrasound provides her and her family with the joy of seeing their baby’s face and counting 10 fingers and toes before he is even born…. a true bonding experience.”

In addition to offering start-up franchises and Area Development Agreements, Mama Mio Pregnancy Spa will consider conversion franchise opportunities to independently-owned 3D/4D Ultrasound Centers who want to expand their offerings and leverage both the Mama Mio brand name and a national network of facilities.

To learn more about Mama Mio Pregnancy Spa & Imaging Centre franchise opportunities, visit: www.mamamiospa.com, call Dawn Bierschwal at 513-770-6730 or e-mail dawn@becomingmomspa.com.

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Media Contact:

Angie Ranck

Director of Public Relations

The Franchise Edge

407-549-3867

View Company Website: http://www.bigbellyspa.com