WOWorks Welcomes Kyle Mark as Its First-Ever CIO

Mark’s New Position Coincides With the Brand’s Largest Tech Update to Streamline Operations

Kyle Mark has been welcomed as the first-ever chief information officer (CIO) of WOWorks, the parent company of Garbanzo Mediterranean Fresh, The Simple Greek, Saladworks, and Frutta Bowls. The newly-created CIO role coincides with WOWorks’ largest technology update since its inception in 2020. With these updates and the addition of Mark to its leadership team, the company will streamline its daily operations for franchise owners and improve customer service with more synchronized relations between the four restaurant brands. Mark was recently the acting director of operations for Qu POS, Inc., a point-of-sale technology company, and has extensive experience in developing information systems. 

“I am excited to join the team at WOWorks, implement the new WOW tech stack, and create a truly WOW experience for all our guests,” Mark said in a statement. 

Kyle Mark, WOWorks
Kyle Mark is WOWorks’ first-ever CIO. 

Regarding Mark’s new position, Kelly Roddy, CEO of WOWorks, said, “Kyle understands that while dealing with complex technology implementation and issues and working on long-term strategy for our group, he has the responsibility to serve our franchisees and our team.”

Elevating the brand’s service and support level will be a top priority for Mark, and Roddy believes that he is prepared and highly qualified.

Kyle Mark’s Background 

Mark has spent most of his career in the restaurant industry as the director of technology at places like Gecko’s Hospitality, Datum Technologies, and Ciccio Restaurant Group. He has also been part of Apple’s “genius” group by being able to diagnose a customer’s product’s issues quickly. As a technology consultant, he supported WOWorks while working at the FTR Hospitality Group.

WOWorks’ Tech Update

WIth this new technology update, WOWorks is working to streamline restaurant operations and boost their loyalty program through partnering with OLO, PUNCHH, Worldpay and QU. “As the holding company of four fast-growing better-for-you restaurants, our goal is to make the lives of our franchisees easier. These new updates are easy to use and make restaurant operations simpler. Instead of juggling between multiple systems, we are paring down to the best technology systems,” Roddy said. This reduction in the number of technology systems and the enhancement in their quality will allow WOWorks’ brands to have additional forms of revenue through ghost kitchens, virtual brands and co-branding, Roddy said.  

With OLO Rails, WOWorks can manage a centralized menu that is pushed to third-party marketplaces like Uber Eats and DoorDash. OLO Dispatch allows WOWorks to offer customers delivery options through its apps and websites. With PUNCHH, WOWorks can email and text customers updates regarding WOWorks’ brands, as well as providing a loyalty program. Worldpay offers WOWorks a safe and secure way to accept payments online and in its restaurants.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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