Valpak, North America’s trusted leading direct marketing company, announced its partnership with Susan G. Komen (Komen) throughout this year’s National Breast Cancer Awareness Month in October. The iconic Valpak Blue Envelope plans to go pink in support of the 1 in 8 women who will develop breast cancer at some point in her life, and the countless loved ones affected by the disease.
With a mailing scheduled to arrive in their customers’ homes between October 1 and 29, Valpak is planning a two-tier level of partner inserts within the envelope. National businesses are encouraged to participate with co-branded Komen inserts with related offers, and local advertisers choosing to participate will be recognized in the envelope with a pink frame and the insignia pink Breast Cancer Awareness ribbon.
Jennifer Glen, SVP of Sales and Partnerships for Valpak says:
“Valpak is excited to develop this powerful campaign alongside Susan G. Komen that will bring this important cause to nearly 36 million households and encourage donations from its over 40,000 loyal customers, all backed by a trusted brand.”
The collaboration marks the first time Valpak has created a “Cause Month” envelope as “Valpak Goes Pink” and joins Komen in taking action and being “More Than Pink”. Valpak will donate at least $50,000 to Komen this year in addition to activating its local salesforce of over 600 reps to encourage donations and participation from its network of over 40,000 advertisers.
For more information on the partnership, visit www.valpak.com/komen.