Ad-Tech Agency Gets Slick with ‘First of Its Kind’ Franchisee Portal for Digital Marketing
Sq1, known for its Conversion Optimization Methodology, has been busy since being selected by Jiffy Lube International as the full digital agency of record, responsible for driving car counts nationally.
Sq1 hit the ground running in early 2013 and has developed and recently deployed an “industry first” online portal for Jiffy Lube International to improve national PPC performance. The initial results have exceeded Jiffy Lube’s expectations. The portal allows each market – DMA – flexibility to customize paid search offers with national PPC funds. Up until the development of the Sq1 portal, Jiffy Lube franchisees did not have the flexibility to customize offers locally with the national program.
Ernie Capobianco, CEO, Sq1 says: “Jiffy Lube and their franchisees have allowed Sq1 to fully implement our Conversion Optimization methodology. As part of our process we noted inefficiencies in the way PPC is purchased amongst most franchise organizations. Working with Jiffy Lube, we created a remarkable new tool to eliminate these inefficiencies.”
Jim Badum, Vice Chairman, Sq1 adds: “In the short time this technology has been live it has already improved results significantly. We see this as game changing for the Jiffy Lube system as it gives Jiffy Lube a great competitive advantage.”
Sq1 developed this new portal with active participation from Jiffy Lube management as well as with representation by franchisees.
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