Solar Universe Becomes Top Player in With Acquisition of Gen110

Acquisition equips Solar Universe with the ability to drive growth in new franchise markets.

Solar Universe, the leader in solar franchising, recently announced it has acquired Gen110, one of the nation’s leading distributed electricity companies and a pioneer in direct sales. This acquisition allows Solar Universe to utilize the powerful sales capabilities developed by Gen110 – providing a unique, low cost way of acquiring customers without expensive marketing campaigns. As Solar Universe continues to evolve in the solar industry, the addition of Gen110 will provide more opportunities to reach a wider range of customers with a cost-effective and proven method.

“Gen 110 is a terrific complementary asset to our core business,” said Joe Bono, CEO and Founder of Solar Universe. “Our business has always been based on arming our franchises with the best customer acquisition tools. The addition of Gen110 allows us to develop new offices with great speed and lower cost than ever before.”

This acquisition comes as the company continues to grow at an impressive rate. Last August, Solar Universe unveiled a new online design center to simplify and expedite the solar sales experience and recently added Long Island to their exceptional list of franchises.

“Our vision is that one day every home will produce on-site electricity, so combining our sales expertise with the installation know-how of Solar Universe is a very exciting prospect,” said Jason Brown, Co-Founder and CEO of Gen110. “We’re looking forward to working with Solar Universe and providing homeowners with a more seamless path to getting cleaner and cheaper electricity.”

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