Snap Fitness Donates $15k to Folds of Honor

As America’s Fitness Brand, Snap Fitness is committed to supporting and recognizing veterans for the service they’ve provided to our country.

Its latest philanthropic effort went to benefitting Folds of Honor, an impactful organization that provides scholarships to the families of soldiers, as part of its “Snap Serves” campaign. 

Snap Fitness launched the campaign this past January to celebrate reaching 300,000 likes on its Corporate Facebook page. The fitness provider pledged to match that amount in hours of community service and involvement over the course of the year while tracking its progress on social media. 

This summer, the campaign became more focused on giving back to veterans. Snap Fitness pledged to donate $1 for every 30-day trial pass purchased between Memorial Day and Labor Day to Folds of Honor. The campaign empowered people around the country to start their fitness journey while honoring those who served and their families through educational support.

Through the campaign and the generosity of Snap Nation, Snap Fitness raised $15,000 to support the spouses and children of America’s fallen and wounded soldiers. Snap Fitness Founder/CEO Peter Taunton called these efforts “outstanding and a strong reflection of our brand’s core values.

“As America’s Fitness Brand, we wanted to run a special campaign that not only encouraged people to start their fitness journey, but helped those who have put their lives on the line for our country,” Taunton said.

Snap Fitness recently hosted a check presentation ceremony to celebrate its $15,000 donation. Perry and Anne Schmidt, president and director of the Folds of Honor – Minnesota Chapter, visited the Snap Fitness Corporate Headquarters to accept the check and speak on behalf of the foundation. With this donation, Snap Fitness will provide scholarships to three military families.

“This isn’t just an accomplishment for Snap Fitness; it’s an accomplishment for the thousands of people who signed up for the 30-day trial pass this summer,” Chief Marketing Officer Steele Smiley said.

Snap Fitness also showed its patriotism with Landon Cassill and Hillman Racing’s No. 40 racecar during the Bojangles’ Southern 500 Labor Day weekend. Its throwback NASCAR paint scheme paid homage to Sterling Martin’s iconic “God Bless America” design that originally ran weeks after the Sept. 11, 2001 terrorist attacks.  

To see how Snap Fitness continues to transform people’s lives inside and outside its gyms, visit its Facebook page.

About Snap Fitness

With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. For more information, please visit

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