Our team at Franchising USA had a chance to sit down with Bill Redfern from Global Franchise Opportunities (GFO) to hear advice from this serial entrepreneur on how to achieve international growth through master franchising.
What are the benefits of master franchising?
Master franchising is a great way for aspiring entrepreneurs to serve as franchisors of a recognized brand over a large geographical territory. Those who sign a master franchising agreement also have access to an established support system and promising marketing horsepower. All in all, master franchising enables a licensee to run a business and create residual income without having to create an entire system from scratch.
What attracted you to utilize master franchising for growing your brands internationally?
Ten years ago, we discovered that we could efficiently expand our concepts across large geographical distances through master franchising. We now have a growing presence spanning four continents. We’ve signed experienced businesspeople as master franchisees and they have successfully introduced our brands in their local cultures and demographics.
What master franchising opportunities are you currently pursuing with Global Franchise Opportunities?
We have signed international master franchise agreements for all three Global Franchise Opportunities concepts (A Buyer’s Choice Home Inspections, iHandyMan and iCare Intelligent Home Care Solutions). We recently signed agreements for A Buyer’s Choice and iHandyMan into Nigeria, Ghana, Kenya and Angola, and we continue to see growth opportunities within Africa. Additionally, we are furthering our reach into the Australasia market with each brand.
In terms of growth, how is master franchising helping to take Global Franchise Opportunities to the next level?
Master franchising has allowed us to significantly expand the geographical footprint of operations across a total of 19 countries and counting. It has created a way for our sales team to give more consumers worldwide the benefit of our home inspections, home maintenance and home health care services.
What are some qualities to look for in a potential master franchisee?
An ideal master franchisee possesses strong business acumen, a diligent work ethic and a credible financial background. We also look for existing or previous business owners who are passionate about generating a residual income stream. They must be entrepreneurially spirited with a vision to make a difference, a drive for success and the ability to work well with a team.
What advice do you have for franchisors looking into master franchising for expanding their brands?
I urge them to for the gold! Master franchising gives franchisors a unique opportunity to expand in a financially efficient manner, so long as they conduct the right market research and possess an open mind for molding their concept to fit into various cultures. Master franchising also allows franchisors to empower entrepreneurially spirited individuals across the world to find financial success and achieve their professional business ownership goals.
Serial entrepreneur Bill Redfern launched Global Franchise Opportunities (GFO) after achieving international success with the recognized brands of A Buyer’s Choice Home Inspections, iCare Intelligent Home Care Solutions and iHandyMan. GFO offers master franchise and unit franchise opportunities. Existing businesses in these sectors worldwide can be converted to GFO and receive support and ongoing training from the proven concepts. GFO also offers assistance to those wishing to begin franchising their brand.