Prose Launches Innovative Program for American Heroes

The healthy nail boutique franchise salutes those who have served with an industry-first PROSE for Heroes program for customers and prospective franchisees

PROSE, the healthy and enriching hand and foot care brand, announced today the launch of PROSE for Heroes, a comprehensive program offering active, reserved, retired members of the military, first responders of police departments, fire departments and EMTs, as well as their immediate families a more affordable customer experience and business opportunity. For these hero guests and their families, PROSE has designed personalized membership programs that make their high-quality services more accessible. The PROSE for Heroes program also honors American heroes who put their lives on the line every day by providing them with an opportunity to own a PROSE franchise at a more affordable rate.

“I have always had deep appreciation for the protectors of our country. Every day, the brave secure our communities, schools, churches and our lives as we know it. PROSE was created to serve all hands and feet and I am grateful for the opportunity to create a very special membership designed with all of them (and their families) in mind,” said Dave Crisalli PROSE founder and CEO.  “This unique program also presents a very exclusive business opportunity for our military men and women and first responders who are natural leaders and strong team builders, all qualities vital in a PROSE franchisee.”  

Through PROSE for Heroes, these stars and their spouses and kids will also be eligible for up to a 10 percent discount on a monthly membership and package memberships ($120 per year savings or greater,) complimentary upgrades to gel polish and 20 percent off all retail products. The PROSE risk-free membership program is one of the brand’s top features, delivering an exclusive way to receive manicures and/or pedicures that can be transferred to family and friends. Members develop a personal relationship with their experienced artists, as well as have a reliable destination to freshen up and recharge.

PROSE is looking for hero entrepreneurs to serve communities across the U.S. All active, reserved, retired military men and women, and first responders will receive 20 percent off the PROSE franchise fee and may be eligible for special financing support to open their boutique. In addition, the franchise fee for a PROSE boutique to be opened on a military base or other government site will be waived.*

PROSE’s healthy, enriching and on-trend services and consumer experience have captivated the interest of many potential franchisees and market developers across the country. The cornerstone of PROSE’s creation is the commitment to designing a better way to create beautiful hands and feet every day.

PROSE is seeking qualified market developers and franchisees to join the brand and currently has opportunities nationwide. To learn more about PROSE ownership opportunities in the U.S., please visit To learn more about the PROSE for Heroes franchise opportunity in the U.S., please email *

*Please note, California franchisees are not eligible.

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