Pizza Factory Expands and Rebrands

Pizza Factory, one of the leading pizza franchise operations in the U.S., is spicing up its customer-friendly and community-oriented image by unveiling the first brand refresh in the 110-store company’s 30-year history.

The makeover of the “We Toss ‘em, They’re Awesome” pizza chain marks a major milestone for Pizza Factory President and CEO Mary Jane Riva.

“While our customers continue to receive our scrumptious pizzas, made with 100 percent real mozzarella cheese, hand-tossed dough, and mouth-watering sauce, each restaurant will get vibrant new merchandising, signage, menus, and dinnerware,” says Riva, a franchisee who acquired the company in 2012. “I’m really excited about the new and improved look of our brand.”

In addition to its pizza ingredients, another thing won’t be changing: “our support,” says Riva, “of every community where we’re located.” Since its founding in 1985, Pizza Factory has been encouraging its franchisees to back community events and dress up their stores with personal touches, local memorabilia, photos and more.

As it unveils its new look, the chain is expected to grow even more. “We want to have 20 new locations this year and already reached the halfway point in June,” she says.

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