Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, has welcomed Gregg Koffler to join the company as chief development officer. Bringing over a decade of experience in the franchising industry, Koffler will be responsible for developing and implementing strategic expansion efforts to grow the brand’s presence domestically and assist the fitness franchise in achieving its goal of having 900 studios open by the end of 2017.
An avid Orangetheory Fitness member himself, Koffler will relocate from Phoenix, Arizona to the company’s expansive new corporate headquarters in Boca Raton, Florida to join the executive team. In his new role as chief development officer, he will be responsible for overseeing the brand’s franchise development efforts in addition to supervising the sales, real estate, design, construction and supply chain teams and processes. Prior to joining Orangetheory Fitness, Koffler spent more than a decade leading development efforts for several major industry leaders, including Smash Burger, Corner Bakery Cafe and Wyndham Hotel Group.
In March the company announced the signing of their 1,000th franchise agreement in addition to signing a master franchise agreement to develop 70 studios throughout the United Kingdom over the next 10 years. As a result, the workout is now performed more than 3 million times a month by more than 400,000 members worldwide.
More information on Orangetheory Fitness is available at www.orangetheoryfitness.com.