It’s no secret that there are an overwhelming number of marketing tools out there for every aspect of the marketing process, so it can take a while to figure out which tools you want to use and how you want to use them.
However, this doesn’t mean that you should stick with one set of tools and never bother to check out others.
New online resources are being created every day, so you should constantly be making sure you’re using the best you
can to propel your company forward. For franchise companies, this means finding tools designed for your type of business.
Top Online Marketing Tools that Cater to Franchises When it comes to franchise businesses, most of your basic SEO and marketing tools will work, but what many company owners don’t realize, is that there are tools out there designed specifically with franchise tasks in mind. After all, franchise companies oftentimes need slightly different data or go through slightly different processes than traditional companies, so you want to use a tool that caters to that.
Below are some of the online marketing tools, in all different categories, that have options that work incredibly well for franchises:
1. Spredfast. Great for social media management.
This tool has everything to do with managing social media. As a franchise you may have more than one account for each location or want to only post special offers to certain audiences. Spredfast helps you manage all of these different factors to make sure you’re posting the most relevant information consistently and frequently. You can add as many social profiles as you’d like, and the best part is that you can add team members and give them permission to do certain tasks only. This is great when you have several different managers you’re working with.
2. Google AdWords Location
Extensions. Great for paid efforts. Location extensions are absolutely necessary when it comes to franchise paid marketing because you likely have many different locations. You want to make sure your ads are relevant to the right audience and location extensions allows you to do that. It’s also an excellent way for a searcher to see that your business can offer whatever it is he/ she needs locally.
3. Google Analytics. Ideal for analytics traffic and SEO metrics.
By now most companies know that Google Analytics is a must-use tool for all types of businesses. The benefits this
resource can offer seem never-ending, so visit Google Analytics to learn more about all of the data you can gain from
this tool and how to make it work for you.
For franchises specifically, use the Rollup Reporting feature to help see your entire franchise network. You
can also offer franchises access to you Google Analytics account to their particular location (so their own individual Google Analytics reports) without having to give access to the entire tool in general.
4. Mavenlink. Great for organization.
This tool helps you manage different tasks and track projects. You can easilyshare different files and give specified
access to all of your franchise managers Adam Heitzman so that you can all collaborate on your own time. You can assign different tasks to make sure that everything gets done across the board. I personally think this tool is excellent for someone at the national level to manage. It gives an excellent overview of everything that’s going on with every franchise—what more could you want?
5. Basecamp. Content marketing made easy.
Any type of content marketing is going to be difficult when you own a franchise. Basecamp could potentially make
things more complicated for franchises if used as a way to review all content from every single website, so make sure
to use it as more of an organizational tool. This tool can also help you give assignments and share files, so if that is
a content strategy that has been working for you in the past then this tool might be a great way to keep all of your
content needs and efforts in one place. As you can see, a lot of the tools listed above can accommodate a franchise
Adam Heitzman is the Co-Founder and Managing Partner at HigherVisibility, a nationally recognized SEO firm that
offers a full range of internet marketing services.
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