Northwood University Is First to Offer Bachelors Degree in Franchise Management

Northwood University is First to Offer Bachelor’s Degree in Franchising Management

 Beginning in fall of 2013, Northwood University, with campuses in Michigan and Florida, became the first and only accredited university in United States to offer a bachelor’s degree in Franchising Management. The program offers a unique curriculum that combines courses pertaining to franchising as well as entrepreneurship, management, accounting and marketing.

Recognizing the unique challenges in franchising, industry leaders partnered with Northwood University to develop the program, which is preparing the next generation of business owners and bridge the learning gap for both franchisees and franchisors.

Mark Fleischer, partner and leader of the franchise practice at national CPA and business advisory firm Plante Moran, says a program like this is long overdue.

“Oftentimes, entrepreneurs enter or grow up in the franchise industry without really understanding the business model and the array of tools needed to run a successful franchise,” Fleischer said. “A program like this one will make people better prepared and also more marketable for franchisors.”

With more than 33 years of franchising experience, Michigan franchisor Greg Longe currently has a son attending Northwood University. Longe says a franchise management program like this one will make a big difference for franchisors, like himself, who can now pull talent from a pool of graduates who are better prepared and ready to hit the ground running.

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