Mrs. Winner’s Chicken and Biscuits, a Southern tradition since 1979, announces resumed franchise sales throughout the southeastern U.S.
Founded by Jack Massey, a QSR empire builder who earlier purchased KFC from Colonel Sanders, Mrs. Winner’s developed a passionate customer base – from Atlanta to Memphis to Nashville to Birmingham and throughout the Old South – who returned again and again for the brand’s perfectly seasoned home-style fried chicken, made-from-scratch biscuits, and hot frosted cinnamon swirls.
“Our management team has rebuilt the franchising platform from top to bottom, concentrating on marketing, operations support, and supply-chain,” said John Buttolph, president and CEO of Mrs. Winner’s Brand Management LLC. “Our immediate growth strategy is to return Mrs. Winner’s to its legacy markets, and to build on the tremendous brand equity established over the past 35 years.”
Mrs. Winner’s Chicken and Biscuits currently has 12 locations, all serving breakfast, lunch and dinner: three in Georgia (Decatur, Stockbridge and Macon); one in Birmingham, Alabama; seven in Greensboro, North Carolina; and one in Cleveland, Tennessee. Last year, the company opened two new stores and during 2015 expects to conclude franchise agreements for an additional 15 locations, in Georgia, Tennessee and Alabama.
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