MFV Expositions Announces Alliance with FranchiseHelp

Franchise news, franchise industry updates, information for franchisees, franchisors

Tech-Forward Approach Advances as Must-Use Lead Generation Tool for Franchisors

MFV Expositions, part of Comexposium, the world’s largest producer of franchise expos for 30 years, announces a strategic alliance with FranchiseHelp, a Metric Collective company and national leader in franchise lead generation digital marketing and technology. As a result of the alliance, FranchiseHelp will now be fully powering MFV’s 20-year-old BeTheBoss.comproduct.

“We have had the pleasure of working with Metric Collective in a number of areas over the last few years, and this new strategic partnership is the next logical step,” said Tom Portesy, President & CEO of MVF Expositions. “Our comfortableness with them has grown significantly over the years as has our respect for what they are able to achieve in the digital space. We’re confident this new alliance will guarantee Be The Boss to remain a trailblazer in the space for years to come.”

Be The Boss has truly become America’s most comprehensive and informative online franchise directory that strategically connects franchisors with high-quality leads. The user-friendly platform features simple navigation where qualified prospective franchisees can search by name, investment level, industry, territory, or any combination, making it easy to find and contact franchisors. To date, the site has been responsible for providing thousands of highly qualified leads to its advertisers, becoming an extremely powerful lead generation tool that has attracted savvy investors.

“This new partnership enables us to take full advantage of MFV’s and FranchiseHelp’s complementary strengths and set them full force toward our common goals,” said Anna Flowers, President of FranchiseHelp. “FranchiseHelp takes a tech-forward approach to franchise lead generation and we’re excited to apply that technology to the Be The Boss site, which will allow us to achieve more scale and an even better product for Be The Boss clients.”

While economic uncertainty remains steadfast, franchisors are finding it challenging to keep their pipelines full during these unpreceded times. Many are using this time to adapt and innovate, and Be The Boss aims to serve as a resource in helping to generate quality leads so that when the industry recovers from the pandemic, there are candidates ready to invest.

“ is poised to be the most sophisticated and effective lead generating tool for franchisors, while providing a wealth of information for entrepreneurs looking to become franchise owners,” said Rob Lancit, Vice President of MFV Expositions. “We look forward to the tremendous impact this alliance will have as we continue to enhance the tool. We can’t wait to hear more success stories about the newly closed deals that result from this site.”

If you’re a franchisor, whether emerging or mature, looking for an additional way to market or advertise your franchise opportunity, can help you get connected.

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MFV Expositions

MFV Expositions, part of Comexposium, is the world’s largest producer of franchise expos. Known for its highly successful U.S.-based franchise events and overseas shows, the company offers high-quality face-to-face opportunities for franchisees and franchisors looking to grow the industry. Each franchise expo features franchise concepts from every industry and every investment level. Today, MFV utilizes its global online franchise directory with the latest technology and search metrics to provide a cost-effective way to market franchise businesses.


Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 135 B2B and B2B2C events across many different sectors, significantly in agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism, and works council. At events, in over 30 countries, Comexposium welcomes more than 3,5 million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’s employees and sales network operate in 22 countries. Comexposium aims to be seen as the place to be, building bridges between people and business.


FranchiseHelp is a marketing platform that uses innovative technology and data to connect franchisors with potential franchisees. FranchiseHelp has been on the Inc 5000 for four consecutive years and was named by The Wall Street Journal as one of the most useful sites for entrepreneurs. FranchiseHelp is a portfolio company of Metric Collective, an NYC based technology holding company. For more information, please visit

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