The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced the signing of its largest development agreement in the brand’s 42-year history – a 17-unit deal to expand the brand’s presence in Mexico.
GINgroup, one of the largest privately held companies in Mexico, will develop 17 new Melting Pot restaurant franchises throughout the country over the next seven years. GINgroup’s next restaurant will be located outside of Mexico City, in a yet to be determined market, and is slated to open in 2018.
A nod to its name, The Melting Pot is known worldwide for providing a blend of traditional and modern fondue – incorporating both global and local flavors. The Melting Pot’s new Mexico locations will feature recipes infused with local flavors and ingredients, such as Manchego cheese from Queretaro and chocolate from Puebla.
The brand operates more than 120 restaurants across 35 U.S. states, Canada, Mexico, Saudi Arabia, and the United Arab Emirates.