Is Bobby’s Burgers the Same as Bobby’s Burger Palace?

Is Bobby's Burgers the Same as Bobby's Burger Palace?

The Fast-Casual Franchise Stands Out with Simplified Menu and Sleek Branding

For the last three decades, celebrity chef and TV personality Bobby Flay (above) has made his mark in the restaurant industry with various ventures, including the FoodNation television series and the opening of Mesa Grill. In addition to authoring 16 cookbooks, he has five Daytime Emmy Awards and is the first chef to receive a star on the Hollywood Walk of Fame due to his work on the Food Network.   

Driven by his childhood love of burgers, shakes and fries, Flay has traveled the country sampling the foods of different cultures. In 2008, he established Bobby’s Burgers Palace in Lake Grove, N.Y. By 2015, the upscale fast-casual restaurant chain had 19 locations in 10 states and the District of Columbia. 

But like most of the restaurant industry, Bobby’s Burger Palace took a massive hit during the Covid-19 pandemic, closing most of its locations during that period. Only two Bobby’s Burger Palace restaurant locations remain today: at the Mohegan Sun Casino in Connecticut and in Hartsfield-Jackson Atlanta International Airport in Georgia. 

But Flay pushed on, launching a fast-food variation of the business in 2021 under the name Bobby’s Burgers. The restaurant’s business model is significantly different. In particular, according to QSR, Bobby’s Burger Palace was run mostly in-house while Bobby’s Burgers is a franchise and licensing business seeking qualified partners across the country, led by a team of executive experts with a collective 200+ years of restaurant experience.

Simplified Menu 

Bobby’s Burgers also differentiates itself in other ways. One major shift is that the fast-casual franchise offers only packaged to-go meals. It also has sleek branding and a simplified menu that focuses on seven signature burgers developed by Flay.

Bobby's Burger franchise
The Bobby’s Burgers franchise serves packaged-to-go meals from a simplified menu. The new franchise concept differentiates itself from Bobby’s Burger Palace with sleek branding and a fast-casual model.
Bobby's Burgers franchise
Options on the fast-casual franchise’s menu include the Bacon Crunchburger and strawberry milkshake (above). 

Menu mainstays include the Bacon Crunchburger, a hamburger topped with bacon, American cheese and potato chips; the Bobby Blue + Bacon Burger, featuring crumbled blue cheese and bacon; and the Bobby’s Veggie Burger for vegetarian guests, which includes barbecue mushrooms, chickpeas, quinoa, lettuce and tomato.

Customers also may indulge in premium milkshakes in vanilla bean, pistachio, dark chocolate, cookies and cream and strawberry flavors. Tasty side options include french fries, cheese fries, sweet potato fries and buttermilk onion fries. The burger brand’s condiments include house-made ranch, honey mustard horseradish, and Bobby’s Sauce. The entire menu underscores Flay’s passion for food and for making others happy. 

Lifelong Love of Burgers

The chef, a New York native, says his franchise was inspired by his fondness for – and frequent visits to – the Manhattan burger restaurant JG Melon. Bobby’s Burgers focuses on the quintessentially American meal of burgers, fries and shakes. In preparing the burgers, the cooks at Bobby’s Burgers follow the same techniques as those used in Flay’s fine-dining kitchen. The fast-food franchise attracts a wide range of customers, essentially anybody who loves burgers, fries and shakes. The brand has locations in Yankee Stadium, New Orleans, Las Vegas, Phoenix and Atlantic City, N.J., and more are scheduled to open in Chicago, Colorado and Raleigh, N.C.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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