Huddle House Unveils 2020 Multi-Unit Incentive Program

Huddle House has launched a multi-unit incentive program designed to drive the brand’s strategic growth for 2020 by offering significant financial incentives for both current and prospective franchisees who execute at least three franchise agreements for new restaurants by April 30, 2020.

“This multi-unit inventive program is only the beginning of a robust stage of franchise growth for Huddle House in 2020,” said Michael Abt, President and CEO of Huddle House. “We are laying the groundwork for more franchisees, both existing and prospective, to establish themselves as the face of Huddle House in more communities across the country by incentivizing multi-unit agreements.”

The program’s financial incentives include a discounted initial franchise fee and royalties for franchisees who sign at least three franchise agreements by April 30, 2020. Franchisees pay a development fee of $12,500 per unit at signing. An accelerator bonus is also available for franchisees that meet development schedule milestones, wherein Huddle House will waive the balance of the franchise fee of $12,500 per unit, due prior to lease or purchase, and offer 0% royalty for each store the first 12 months it’s operating under the development agreement. The balance of the first initial fee is collected for new prospects only.

The growth incentive offer announcement comes as Huddle House announced during its 2019 fiscal year (May 2018 – April 2019) that the brand expanded its footprint with a roster of new units. There are currently more than 400 Huddle House restaurants open or in development across the United States.

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