A Former Ice Cream Shop Manager Finds Purpose and Success in Property Restoration
When Ethan Taulman was exploring franchise opportunities, he searched for a culture that matched his values. He found that and more with Rainbow Restoration, a property restoration franchise under the Neighborly portfolio of home service brands. “From day one, the Rainbow Restoration team has instilled its company values,” he says. “When you’re out talking with customers or business partners, having high standards and doing what’s right for the customer goes a long way in building and growing your business.”
Taulman, who opened his Rainbow Restoration location in Raleigh, N.C., in May 2023, was introduced to the brand through a franchise consultant. What stood out to him was the network of experienced franchisees. “Many have been in business for more than 15 years,” he says.
Before joining the franchise, Taulman managed ice cream shops — a career that couldn’t be more different from his current role. But despite having no prior experience in the restoration industry, he felt confident making the leap. “The training that you go through initially and the ongoing support, made me feel comfortable choosing such a dramatic career change,” he says.
A Demanding Business
Taulman admits that property restoration isn’t for the faint of heart. It’s a business that operates 24/7, 365 days a year. “Starting out, you are responsible for everything in the business,” he shares. “Out in the field, talking with interested parties, accounting, sales — there are very long nights and weeks, but that is part of the fun. Being able to watch your business grow into something special makes it all worth it.”
Taulman believes his upbringing instilled the drive and work ethic needed to succeed in such a demanding industry. “I was raised by two parents who had jobs that required hard work and long hours. That amount of drive is something that is definitely needed in this industry to succeed.”
Inclusive Opportunity
Founded in 1981, Rainbow Restoration provides essential commercial and residential services such as water, fire and smoke damage restoration along with mold removal and odor elimination. What sets Rainbow Restoration apart is its strong business model and in-demand, comprehensive services.
Taulman believes Rainbow Restoration is a great opportunity for people from all walks of life. “The Rainbow Restoration franchise system offers diverse opportunities for individuals from various backgrounds, including those with technical, managerial or customer service experience,” Taulman explains. “The extensive training and support opens the door for a broad range of participants.”
Taulman carries these values into his business by fostering an inclusive and welcoming environment for both employees and customers. His philosophy is straightforward: “It’s cliché, but treating people how you’d like to be treated is a great way to set yourself apart from the competition,” he says.
Community-Based Service with Heart
Rainbow Restoration franchisees deliver essential services with care, speed and compassion. The demand for these essential services continues to rise. According to Verified Market Reports, the global property restoration services market is projected to grow from $45.6 billion in 2024 to $78.9 billion by 2033. That growth reflects the increasing need for reliable help in times of crisis — something Rainbow Restoration franchisees deliver every day.
Here’s how they make an impact:
- Disaster Recovery: Assisting families after floods, fires and storms to restore their homes and peace of mind.
- Mold Removal: Ensuring healthier homes by tackling harmful mold growth.
- Odor Elimination: Helping homeowners breathe easier with expert odor-removal services.
- Local Connections: Franchisees work closely with neighbors, businesses and first responders to deliver fast, reliable help.
- Customer-First Focus: Every project is handled with care, compassion and a commitment to doing what’s right.
For more information about the Rainbow Restoration franchise, visit the company’s website.
